Dr. Yamijala Suryanarayana Murthy | Human Resources Strategy | Best Researcher Award

Assistant Professor at Koneru Lakshmaiah university |India

Dr. Yamijala Suryanarayana Murthy is an accomplished academic and researcher in the field of management studies with over a decade of teaching and industry experience. He is currently serving as an Assistant Professor in the Department of Management Studies at Vardhaman College of Engineering. His career journey includes academic positions at several prestigious institutions, where he has contributed to teaching, research, and student development. Prior to his academic career, he gained valuable professional exposure working in the corporate sector as an operations manager, which enriched his understanding of business practices and management applications. His work has gained recognition in the academic community, evidenced by 43 citations from 22 published documents and an h-index of 3. His academic credentials include a Ph.D. (thesis submitted) in Management, an MBA in Human Resources and Marketing, and a Bachelor’s degree in Computer Science and Engineering. Over the years, he has cultivated expertise in areas such as human resource management, marketing, consumer behavior, artificial intelligence applications in business, digital marketing, and organizational behavior. His research contributions span diverse domains including work-life balance, emotional intelligence, e-commerce, digital consumer behavior, and the role of artificial intelligence in human resource development. Through his commitment to teaching, research, and knowledge dissemination, he plays a vital role in advancing management education and fostering innovation in the field.

Featured Publications:

Yamijala, S. M., Chodisetty, R. S. C. M., Chakravorty, C., & Sai, K. P. (2025). AI-powered learning revolutionizing smart education with personalized learning styles. Internet of Behavior-Based Computational Intelligence for Smart Education, 15.

Goswami, I., Hamida, A. G. B., Murthy, Y. S., & Gopal, S. P. (2023). Effective role of human resource management policies within marketing organization: The impact on business and marketing strategy implementation. International Journal of Professional Business Review, 8(7), 1–12.

Raj, D., Nirmal, O. N., Kalaivani, A., & Kaur, K. (2023). Artificial intelligence in e-commerce: A literature review. Artificial Intelligence, 21(1), 1027–1037.

Krishna, K. S., & Murthy, Y. S. (2015). A study on perception of quality of work life among textile manufacturing workers in East Godavari district. International Journal of Science and Research (IJSR), 4(10), 1487–1491.

Yamijala, S. M., Nimbrain, N., & Bansal, R. (2025). Enhancing remote workspaces: The role of virtual reality in shaping the virtual work environment. Optimizing Virtual Reality and Metaverse for Remote Work and Virtual Team Collaboration, 6.

Prof Dr. IVETA LUDVIGA | Human Resources Strategy | Best Researcher Award

Prof Dr. IVETA LUDVIGA, RISEBA University of Applied Sciences, Latvia

Dr. Iveta Ludviga is a Latvian professor, academic leader, and researcher at RISEBA University of Applied Sciences. With a deep commitment to business management, she serves as the Dean and Director of the PhD program in Business Management. Iveta has an extensive background in higher education, with a special focus on research methodology, business analytics, and human resources analytics. Over the years, she has garnered significant experience in teaching, research, and leadership roles across various educational programs and initiatives.

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Education 🎓

Iveta holds a PhD from the RISEBA University in Latvia, earned through the BA-VU joint doctoral programme. She also has an MBA from The University of Salford in the UK and a Master’s degree in engineering from the Latvian Academy of Agriculture, where she specialized in food technology. Her diverse academic background has shaped her multifaceted approach to both business education and research.

Experience 💼

Currently, Iveta serves as the Dean and Director of the PhD program in Business Management at RISEBA University. She has been an integral part of RISEBA since 2007, holding roles from Associate Professor to Programme Director. Additionally, Iveta has significant experience in international cooperation, having taught and directed postgraduate programs in international business, human resource management, and health management. Throughout her career, she has collaborated on numerous research projects and mentoring programs, emphasizing the integration of interdisciplinary skills in business practices.

Research Interests 🔍

Iveta’s research interests are centered around business management, particularly in areas like strategic management, organizational behavior, and leadership development. She is especially focused on the application of sensorial, emotional, and spiritual skills in navigating organizational complexity. Other areas of interest include work motivation, generational differences in the workplace, and the impact of digital transformation on organizational performance.

Awards 🏆

Throughout her career, Iveta has been recognized for her contributions to education and research. Her work has earned her prestigious accolades in both academic and professional realms, including recognition for her expertise in organizational agility and leadership development. She has also been awarded for her significant involvement in international collaborations and research programs.