Zhonghui Ding | Marketing Strategy | Best Researcher Award

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Dr. Zhonghui Ding | Marketing Strategy | Best Researcher Award  

Zhonghui Ding | Guangdong University of Technology | China 

Ding Zhonghui is a dedicated researcher and doctoral candidate in Management Science and Engineering at the Guangdong University of Technology under the supervision of Professor Du Chengming. She has developed a strong academic foundation through her studies in Mathematics and Applied Mathematics at Pingdingshan University and a master’s degree in Statistics from Guilin University of Technology. Her research primarily focuses on platform enterprise management, personalized pricing strategies, consumer behavior, and digital transformation within e-commerce and financial systems. Ding has authored and co-authored several academic papers published in both domestic and international journals. Her notable publications include Research on Personalized Pricing Strategies of Platform Enterprises Considering Consumer Fairness and Anonymous Choice in Finance and Economics Forum, Implications of Consumer Manipulation and Inequity Aversion on Transparency of Personalized Pricing in Electronic Commerce Research, and Dollar’s Influence on Crude Oil and Gold Based on MF-DPCCA Method in Discrete Dynamics in Nature and Society. She has also contributed to research on the interrelation between financial markets and online lending platforms and the effects of digital defense mechanisms in e-commerce channels. Her academic influence is reflected in her record of 4 published documents, 5 citations by 5 documents, and an h-index of 2, indicating her growing impact in the fields of management science and digital economics. Ding has actively presented her work at several prestigious academic conferences, including the Annual Conference of the Chinese Industrial Economics Society, the China POMS International Conference, and the Big Data Industry-Academia-Research Summit Forum, where she served as a main speaker in multiple sessions.

Profiles : Scopus | ORCID

Featured Publications : 

Ding, Z. (2025). Research on personalized pricing strategies of platform enterprises considering consumer fairness and anonymous choice. Finance and Economics Forum,  [CSSCI, Chinese Core Journal]

Ding, Z. (2025). Implications of consumer manipulation and inequity aversion on transparency of personalized pricing. Electronic Commerce Research, [SSCI, JCR Q4]

Ding, Z. (2021). Dollar’s influence on crude oil and gold based on MF-DPCCA method. Discrete Dynamics in Nature and Society, Article ID, [SSCI, JCR Q4]

Zhang, X., Li, Y., Wang, J., & Ding, Z. (2025). A bane or a boon? Impacts of IoT cyber-defense improvement in e-commerce channel. Operations Management Research, [SSCI, JCR Q4]

Liu, H., Chen, Y., & Ding, Z. (2024). The value of secondary markets when consumers are socially conscious. Operational Research,  [SSCI, JCR Q4]

Umi Kartini Rashid | Marketing Strategy | Best Researcher Award

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Dr. Umi Kartini Rashid | Marketing Strategy | Best Researcher Award 

Senior Lecturer at Universiti Tun Hussein Onn | Malaysia 

Dr. Umi Kartini Rashid is a Senior Lecturer at the Johor Business School, Universiti Tun Hussein Onn Malaysia (UTHM), where she also serves as Head of the Department of Research Excellence and Development and Managing Editor of the Johor Business School Nexus. She holds a Ph.D. in Management from Universiti Utara Malaysia, a Master of Business Administration, and a Bachelor of Commerce and Management from Hitotsubashi University, Japan. With an academic background rooted in management, entrepreneurship, and innovation, her research and teaching have consistently focused on empowering entrepreneurs and advancing business sustainability in Malaysia and beyond. Dr. Umi Kartini has extensive academic and administrative experience, having served in numerous leadership roles at UTHM, including Director of the Student Technopreneurship Centre, Head of the Centre of Business and Development, and Head of the Department of Social Entrepreneurship. Her active involvement in various academic committees and professional programs underscores her commitment to developing future business leaders and promoting excellence in research and teaching. She has also been instrumental in designing and revising postgraduate and undergraduate curricula, including programs in business administration, entrepreneurship, and management. With citation metrics indicating 489 total citations, an h-index of 9, and an i10-index of 8, Dr. Umi Kartini has established herself as a respected researcher whose scholarly work contributes to advancing knowledge in entrepreneurship, digital transformation, and sustainable business practices. Her academic contributions, leadership roles, and passion for developing innovative learning and research environments continue to make a lasting impact on Malaysia’s higher education and entrepreneurial landscape.

Profiles : Scopus | ORCID | Google Scholar| Staff Page | Linked In 

Featured Publications : 

Har, L. L., Rashid, U. K., Te Chuan, L., Sen, S. C., & Xia, L. Y. (2022). Revolution of retail industry: From perspective of retail 1.0 to 4.0. Procedia Computer Science, 200, 1615–1625.

Seman, N. A. A., Jusoh, N. A. Q., Rashid, U. K., & Ramin, A. K. (2019). An analysis of basic accounting practices of microenterprises. International Journal of Engineering and Advanced Technology, 5(5C), 628–637.

Seman, N. A. A., Zakuan, N., Rashid, U. K., Nasuredin, J., & Ahmad, N. (2018). The level of adoption of green supply chain management and green innovation in Malaysian manufacturing industries. International Journal of Research, 5(20), 1556–1572.

Ying, L. J., Te Chuan, L., Rashid, U. K., & Seman, N. A. A. (2025). Social media marketing in Industry 4.0: The role of TikTok in shaping Generation Z’s purchase intentions. Procedia Computer Science, 253, 2176–2185.

Ayokunmi, L. A., Seman, N. A. A., & Rashid, U. K. (2022). The relationship between social media marketing and SMEs performance in Nigeria: A systemic literature review. Journal of Positive School Psychology, 6(3), 8665–8673.

Nairei Hori | Marketing Strategies for Business Growth |Best Researcher Award

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Assist Prof Dr Nairei Hori | Marketing Strategies for Business Growth |Best Researcher Award

Assist Prof Dr Nairei Hori,I-Shou University ,Taiwan

Dr. Nairei Hori is an Assistant Professor at I-Shou University, Taiwan, whose interdisciplinary expertise blends academic research with practical experience from the hospitality sector. With a strong background in Education and real-world insights from the service industry, Dr. Hori’s scholarship emphasizes workforce development, emotional labour, and consumer behavior in hospitality and business environments. Her academic contributions aim to bridge theoretical constructs with actionable strategies, particularly by integrating industry-based competencies into curriculum design. Passionate about innovating pedagogical approaches and supporting the development of work asset retention systems, she continuously contributes to shaping the nexus between academia and applied business practices. As a result, her work not only informs scholarly discourse but also offers practical tools for the hospitality and HR sectors globally.

👨‍🎓 Profile

Orcid

🎓 Education

Dr. Hori holds a Ph.D. in Education, which serves as the foundation for her pedagogical and research pursuits. This advanced academic training is complemented by extensive engagement in the hospitality industry, allowing her to contextualize educational theory within real-world service operations. Her education has centered around integrating applied learning methodologies such as experiential learning into formal academic environments, with a particular focus on aligning academic content with current industry needs. Her doctoral studies involved intensive research on workforce preparedness and the translation of emotional labour theory into hospitality and business education, ensuring her graduates are industry-ready and resilient in high-demand environments.

💼 Experience

Dr. Hori brings a dual lens of practice and academia to her teaching and research roles. As an Assistant Professor at I-Shou University, she lectures on topics spanning hospitality management, human resource strategies, and consumer psychology. Her professional journey includes valuable years in the service industry, where she developed a deep understanding of customer dynamics and employee engagement challenges. This frontline experience enables her to construct research models and teaching frameworks that resonate with real-world conditions. Beyond teaching, she has contributed to curriculum development and quality assurance in higher education programs, and she actively mentors students engaging in industry-based research projects.

🔬 Research Interests

Dr. Hori’s research interests are rooted in enhancing the operational and emotional efficiency of the hospitality industry through academic frameworks. Her focal themes include emotional labour, consumer behaviour, HRM in hospitality, and work asset retention. Her work often intersects with the psychology of service employees and the strategic use of human capital in tourism-related businesses. Additionally, she explores how online platforms, such as Online Travel Agencies (OTAs), shape both consumer decision-making and service delivery. Her research continues to advocate for evidence-based strategies that support a sustainable and empathetic workforce across the service sector.

🏆 Award Contributions

Dr. Hori’s contributions are both original and impactful. Her scholarly output demonstrates an enduring commitment to innovative thinking in hospitality education and management. She has played key roles in research design, field data collection, and industry consultation, with her studies often producing recommendations for improving employee satisfaction and consumer engagement. Notably, her recent work on OTA behavior and workforce retention has gained attention for its actionable insights. These efforts not only support academic advancements but also influence managerial practices in Asia’s growing tourism sector, earning her respect among peers and industry professionals.

📚 Publications

Emotional Labor and Digital Consumer Interfaces: A Study on OTA Dynamics,

Human Resource Practices in Online Tourism Services

KAOUTHER ZNAIDI | Marketing Strategy | Best Researcher Award

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Dr. KAOUTHER ZNAIDI – Marketing Strategy – Best Researcher Award

Alignment with Award Category

Dr. Znaidi’s outstanding contributions align perfectly with awards recognizing excellence in Marketing Research, Academic Leadership, and Women in Business Education. Her dedication to advancing marketing knowledge, combined with her administrative leadership and industry collaborations, make her a deserving candidate for recognition in these fields.

college of Business Administration | Saudi Arabia

Profile

Scopus

🎓Early Academic Pursuits 

Education and Training

Kaouther Znaidi, a distinguished Tunisian scholar in marketing and management, has built a solid academic foundation that has shaped her career. She earned her Bachelor’s degree in Marketing from the Institute of Management in Tunis (ISG) at Tunis University in 1993. She then pursued a Master of Business (DEA) in 1998 from El Manar University, College of Economics and Business of Tunis (FSEGT), Tunisia. Continuing her academic trajectory, she obtained her Ph.D. in Marketing from the same institution in 2009. Her research and academic work have since been instrumental in marketing and management education.

💼Professional Endeavors 

Academic Positions

Kaouther Znaidi has had a dynamic and extensive career spanning multiple academic institutions and roles. She currently serves as an Assistant Professor at the College of Business Administration, Hail University, Saudi Arabia. Since October 2015, she has been deeply involved in academic and administrative leadership, including her role as Vice-Dean of the Female Campus at Hail University (2015–2020), COOP Coordinator (2020–2021), and Department Supervisor (2022–2024).

📚Contributions and Research Focus on Marketing Strategy

Dr. Znaidi’s research interests cover a broad spectrum of marketing disciplines, including Islamic Marketing, Web Marketing, E-branding, and E-reputation. She has contributed to numerous publications and conferences, providing valuable insights into contemporary marketing strategies. Her scholarly contributions include articles such as: he appraisal prepared for keeping an eye out for the upkeep of twenty to thirty-year-olds representatives of Indian endeavors in Delhi (Cogent Business & Management, 2020). Importance of Computer In Human Life And Management Till 2020 (AIJBM, 2019). How Good Is Your Time Management? (BIRCI-Journal, 2019). Saudi Arabia Reforms: The Changing Face of Saudi Women at Workplace with a Vision of 2030 (American Journal of Management Science and Engineering, 2019). The Impact of Social Professional Category Consumer’s Acceptance Level Towards Islamic Banking Window (Chinese Business Review, 2017).

🏆Accolades and Recognition 

Dr. Znaidi has earned recognition for her impactful research and teaching contributions. Her scholarly work has been published in high-impact journals, and her expertise in marketing and e-branding is acknowledged in academic circles. She has played a crucial role in marketing education by training students in specialized fields such as Electronic Commerce, Market Research, Consumer Behavior, and International Marketing.

🌍 Impact and Influence 

Community Impact

Beyond academia, Dr. Znaidi has actively contributed to professional training and industry collaboration. She has conducted marketing research, strategic marketing planning, and business development studies for organizations in Tunisia and beyond. Her work as a Head of Market Research at Génimark and a Marketing Manager for Africa System highlights her practical experience in applying marketing principles to real-world business challenges.

🔮Legacy and Future Contributions 

Kaouther Znaidi’s legacy is defined by her relentless pursuit of knowledge, commitment to education, and contributions to the field of marketing. Her work in Islamic Marketing and Web Marketing continues to influence emerging marketing strategies. She remains an active researcher and mentor, constantly exploring new frontiers in marketing education and digital transformation.

 

Conclusion

Kaouther Znaidi exemplifies excellence in marketing academia and professional practice. With an impressive academic background, a robust research portfolio, and significant leadership roles, she has left an indelible mark on marketing education. Her dedication to research, teaching, and industry collaboration highlights her invaluable contributions to the field. As she continues her academic and professional journey, her impact on marketing education and business research is set to grow even further, ensuring her place as a leading figure in the marketing discipline.

📚Publications

The appraisal prepared for keeping an eye out for the upkeep of twenty to thirty-year-olds representatives of Indian endeavors in Delhi: An advancing test looked by different associations over the globe

Authors: A., Sabir, Almas, K., Znaidi, Kaouther, N.A., Qayum, Nimer Abdul

Journals: Cogent Business and Management,