Ieda Margarete Oro | Digital Transformation | Best Researcher Award

Prof. Dr. Ieda Margarete Oro  –  Digital Transformation –  Best Researcher Award

Alignment with Award Category

Dr. Ieda Margarete Oro’s extensive contributions to research in accounting, business strategy, and management control systems strongly align with categories such as: Best Researcher Award (for significant research impact in accounting and management sciences). Excellence in Innovation Award (for her contributions to digital strategies and sustainable business practices).

 

Universidade do oeste de Santa Catarina | Brazil

Scopus

Orcid

Scholar

🎓Early Academic Pursuits 

Education and Training

Ieda Margarete Oro embarked on her academic journey with a deep interest in Accounting and Administration, fields that play a crucial role in business sustainability and organizational growth. She earned her PhD in Accounting and Administration from the Regional University of Blumenau in 2015, focusing on strategic financial management and controllership. Her strong foundation in these disciplines paved the way for an extensive career in research and teaching, ultimately shaping the future of business management through innovation and sustainability.

💼Professional Endeavors 

Academic Positions

Currently, Ieda Margarete Oro serves as a Researcher and Professor at UNOESC, where she contributes significantly to the Accounting Sciences Course and the Professional Master’s Degree in Administration. Her expertise extends to the Academic Doctorate program at UNOESC, where she mentors students and leads groundbreaking research initiatives. Her professional experience encompasses diverse areas, including Management Control Systems, Performance Evaluation, Corporate Finance, and Family Businesses. Between 2018 and 2020, she held the prestigious position of Editor-in-Chief of RACE, a well-regarded academic journal. She is also an active member of the scientific committee of the RCCC – CRCSC and an ad hoc associate editor at RAE-FGV, further showcasing her dedication to advancing research in her domain. Additionally, she is a distinguished member of the Santa Catarina Academy of Accounting Science, underscoring her influence in shaping accounting standards and practices.

📚Contributions and Research Focus on Digital Transformation

eda Margarete Oro has made substantial contributions to the fields of accounting, administration, and business strategy. Her research primarily focuses on sustainable business practices, digital transformation, and financial strategies for MSMEs. Some of her key research projects include:

1. Green Strategy and Innovative Performance

This research investigates the interrelationship between sustainable business practices and innovation in family and non-family businesses. The study evaluates how management control systems mediate this relationship, providing insights into the adoption of green strategies for long-term business sustainability.

2. Strategies to Improve MSME Competitiveness in Ibero-America

Recognizing the economic challenges faced by Micro, Small, and Medium Enterprises (MSMEs), this project analyzes their primary obstacles and proposes strategic solutions to enhance their competitiveness. The research employs qualitative interviews and empirical analysis to devise actionable frameworks for business resilience.

3. Digital Strategy in Brazilian Family Businesses

This study explores the role of digitalization strategies in improving business performance, particularly among Brazilian family MSMEs. Using quantitative research methodologies and SmartPLS 4.0 software, the findings confirm the positive impact of digitalization and organizational innovation on business success.

🏆Accolades and Recognition 

Ieda Margarete Oro’s contributions have garnered widespread recognition in the academic and professional communities. Her research citations (788), h-index (15), and i10-index (20) reflect her substantial impact in the field. With 29 indexed journal publications and 6 indexed documents, she has established herself as a thought leader in accounting and business strategy. Additionally, she has played a pivotal role in major research collaborations, including her leadership position as Theme Leader for the ENANPAD Accounting Division.

🌍 Impact and Influence 

Community Impact

Beyond academia, Ieda’s research has profound real-world implications, influencing corporate decision-making, business sustainability, and financial strategy development. Her work on green strategies and digitalization serves as a guiding framework for businesses seeking sustainable and technology-driven growth. Furthermore, her involvement with FAEDPYME, a collaborative network for Latin American and Spanish researchers, amplifies her contributions to global research in MSME development.

🔮Legacy and Future Contributions 

Looking ahead, Ieda Margarete Oro continues to push the boundaries of research in strategic management, digital transformation, and sustainable business practices. Her upcoming projects aim to expand knowledge on corporate finance models, sustainability metrics, and digital adaptation in emerging markets. She is also working on publishing books that encapsulate her research insights, further enriching the academic and professional communities.

Conclusion

Ieda Margarete Oro’s dedication to research, education, and business transformation positions her as a leading figure in the domains of accounting and administration. Her commitment to sustainability, digital innovation, and strategic financial management continues to shape industries and inspire future generations of business leaders and researchers. As she forges ahead with her groundbreaking work, her legacy in academia and industry will undoubtedly leave a lasting impact on the global business landscape.

📚Publications

  • Digital strategy in Brazilian family business

    Authors: Oro, I.M., Begnini, S., Cassaro, E., Scherner, T.T.

    Journals: Electronic Journal of Information Systems in Developing Countries

  • The relationship between the use of technologies and digitalization strategies for digital transformation in family businesses

    Authors: Begnini, S., Oro, I.M., Tonial, G., Dalbosco, I.B.

    Journals:  Journal of Family Business Management

  • Organizational values: Antecedents of well-being at work for rural successors | VALORES ORGANIZACIONAIS: ANTECEDENTES DE BEM-ESTAR NO TRABALHO PARA SUCESSORES RURAIS

    Authors: Zawadzki, P., Teston, S.F., Lizote, S.A., Oro, I.M.

    Journals:  Revista de Administracao Mackenzie

  • Conformity of integrated reports in relation to the guidelines for international integrated reporting council | Fatores determinantes da conformidade dos relatÓrios integrados em relaÇÃo Às diretrizes divulgadas pelo international integrated reporting council

    Authors: Rizzi, D.I., Mazzioni, S., De Moura, G.D., Oro, I.M.

    Journals:  Revista de Gestao Social e Ambiental, 

  • Interface between management control systems and strategy and performance measures in a family business*,**

    Authors: Oro, I.M., Lavarda, C.E.F.

    Journals:  Revista Contabilidade e Financas

Mateusz Kazimierczak | Impact of AI on Cybersecurity | Best Researcher Award

Mr. Mateusz Kazimierczak – Impact of AI on Cybersecurity – Best Researcher Award

University of Toronto | Canada

      Profile

Scholar

📍Current Position

Mateusz Kazimierczak is a third-year undergraduate student at the University of Toronto, specializing in Electrical and Computer Engineering with a minor in Artificial Intelligence. He actively works as a C / Python Teaching Assistant and serves as a Software Team Member with the University of Toronto Aerospace Team. His dynamic roles combine his passion for engineering, research, and mentoring.

 

📝Publication Achievements

Mateusz has published two academic papers focused on the impact of AI on cybersecurity. These papers delve into the integration of AI algorithms for enhancing digital security frameworks, showcasing his expertise in merging computer science and practical problem-solving.

 

🔍Ongoing Research

Mateusz’s research spans: Artificial Intelligence: Applications in cybersecurity and optimization. Mathematical Algorithms: High-performance computing for real-world engineering challenges. Bioinformatics: Privacy-preserving data analytics, particularly genomic data. Unmanned Aerial Vehicles: Designing autonomous systems for aerospace applications.

 

🔬 Research Interests

His core research interests lie in: Digital Transformation and Innovation Firm-User Interaction Human-AI Collaboration Digital Technology Application and Management

 

🎓Academic Background

Mateusz is pursuing a Bachelor in Engineering Science (2022–2027) at the University of Toronto, boasting a stellar cGPA of 3.96. His coursework covers Data Structures, Algorithms, Deep Learning, and Statistics. Engineering International Scholar Award: $100,000 scholarship for academic excellence. Dean’s Honour List: A testament to his exceptional academic performance.

 

🏆Scholarships and Awards

Engineering International Scholar Award ($100,000).
🏆 AWS Award Winner at the University of California, Berkeley AI Hackathon.
🏆 Second Place Winner at the Toronto AWS Hackathon.
🎖 7th Place at the National Judo Finals (Spain, 2022), reflecting his dedication beyond academics.

 

🧬Bioinformatics 

Mateusz’s innovative work in bioinformatics includes using differential privacy techniques to analyze genomic data, a project that earned him recognition at the Berkeley AI Hackathon. This cutting-edge approach merges his skills in AI and data analytics to protect sensitive genetic information.

 

🌐Professional Associations 

Mateusz is actively involved with: University of Toronto Aerospace Team: Contributing to the design and development of unmanned aerial vehicles using ROS and Gazebo. Academic Research Groups: Collaborating with peers and professors on AI and cybersecurity projects.

 

 📚Training & Workshops 

Advanced training in AI, deep learning, and data analytics through his undergraduate program.

Participation in international hackathons and competitions, sharpening his practical skills.

 

🎤Oral Presentations and🗣️Thought Leadership 

Mateusz has delivered presentations on topics such as: The use of AI in cybersecurity. Optimization techniques in engineering systems.
These presentations have received accolades for their clarity, depth, and real-world applicability.

 

🧑‍🔬Tasks Completed as a Researcher 

Designed a gesture recognition module during his internship at KMUTT, Thailand. Developed a proof-of-concept Chrome extension that improves WhatsApp Web security. Implemented optimization algorithms for geological modeling at RocScience.

 

🚀Success Factors 

Mateusz attributes his success to: Versatility: Excelling across diverse fields like AI, aerospace, and cybersecurity. Determination: Balancing demanding academic, research, and extracurricular commitments. Global Mindset: Gaining international experience in Thailand, Canada, and the USA.

 

🧪Publications & Laboratory Experience

Mateusz’s publications focus on: Enhancing cybersecurity through AI integration. Practical applications of gesture recognition technology.
In the lab, he excels in data analytics (Pandas, MongoDB), high-performance computing (C++, Python), and machine learning (PyTorch, GANs).

 

🔍 Conclusion

Mateusz Kazimierczak is a promising engineer and researcher, demonstrating excellence in AI, cybersecurity, and engineering innovation. With a proven track record of accomplishments, he is poised to make significant contributions to the future of technology and science.

 

📚Publications

Impact of AI on the Cyber Kill Chain: A Systematic Review

             Author: M Kazimierczak, N Habib, JH Chan, T Thanapattheerakul

Enhancing Security in WhatsApp: A System for Detecting Malicious and Inappropriate Content

            Author: Mateusz Kazimierczak, Thanyathorn Thanapattheerakul, Jonathan H Chan