Guangyong Zhang | Marketing Strategies | Best Researcher Award

Dr. Guangyong Zhang | Marketing Strategies | Best Researcher Award

Dr. Guangyong Zhang, Wuxi University, China

Dr. Guangyong Zhang is currently serving as a Lecturer at the Department of Public Basic Education, Wuxi University, China 📚. With a research background deeply rooted in control science and engineering, he has developed expertise in complex network modeling, energy systems, and data-driven analysis of economic behavior. Since 2021, he has been an active member of Wuxi University’s teaching faculty, contributing both to undergraduate education and interdisciplinary research. Dr. Zhang’s academic journey is characterized by consistent growth through rigorous academic training and active participation in national and regional research projects. His scholarly focus on system dynamics and network science has earned him publications in reputable international journals. Dr. Zhang remains committed to advancing applied research and interdisciplinary collaboration in systems engineering and sustainable development 🔬🌱.

📄✨ Profile

Orcid

🎓 Education

Dr. Guangyong Zhang holds a Ph.D. (2017–2021) and M.Sc. (2014–2017) in Control Science and Engineering from Jiangsu University 🎓. His undergraduate training was in Information and Computational Science at Chuzhou University (2009–2013), which provided a strong foundation in mathematics and algorithmic thinking. Throughout his academic progression, Dr. Zhang cultivated a keen interest in system dynamics, nonlinear control, and computational modeling. His doctoral research focused on structural transformation under carbon neutrality and spatiotemporal analysis in diffusion systems. The combination of computational science and control engineering has enabled him to develop interdisciplinary solutions across energy, economics, and environmental modeling. This diverse academic background supports his robust research trajectory and pedagogical contributions in higher education 🧠💡.

🏢 Experience

Dr. Zhang has served as a Lecturer in the Department of Public Basic Education at Wuxi University since October 2021 🏫. In this role, he teaches foundational courses in mathematics and control systems while actively engaging in collaborative research projects. His academic career began with comprehensive graduate research experience at Jiangsu University, followed by direct involvement in several major national research initiatives. Over the last five years, he has participated in multiple NSFC projects and municipal-level innovation programs, demonstrating consistent research productivity and institutional engagement. His practical experience is complemented by his theoretical contributions in dynamic network modeling and energy economics 🔄📈. Dr. Zhang also plays a mentoring role in guiding students through their early academic and research endeavors.

🔬 Research Interests

Dr. Guangyong Zhang’s research interests span complex networks, spatiotemporal dynamics, diffusion processes, green development, and carbon neutrality modeling 🌍🧪. He specializes in the mathematical modeling of information and epidemic spread using reaction-diffusion systems, economic network behavior, and system robustness under structural perturbations. His investigations into energy market behavior, price fluctuation mechanisms, and environmental policy effects contribute to sustainable systems analysis. A notable direction in his research is the evolution of structural transitions in energy production and their systemic implications under carbon neutrality goals. By integrating control theory, network science, and real-world datasets, Dr. Zhang aims to offer actionable insights for decision-making in environmental and economic systems ♻️📉.

🏅 Awards

As of now, Dr. Guangyong Zhang has not received formal academic awards 🏵️. However, his ongoing involvement in key national-level research projects and multiple peer-reviewed publications in high-impact journals reflect his growing academic reputation and impact. His participation in NSFC-funded studies on network behavior, energy efficiency, and carbon productivity indicates recognition of his research potential and relevance. Dr. Zhang is also building his academic portfolio through international collaboration and interdisciplinary outreach. These efforts are positioning him as a rising scholar in systems control and environmental modeling, and he is poised for future recognition in the academic community 📘🧑‍🔬.

📚 Publication Top Notes

📝 Conclusion

Considering his academic depth, impactful publication record, and sustained involvement in national scientific projects, Dr. Guangyong Zhang is highly suitable for the Best Researcher Award. His commitment to addressing real-world challenges—from network dynamics to green development—aligns with the values of innovation, applicability, and societal contribution that such awards celebrate. With continued momentum and increased visibility, Dr. Zhang is poised to emerge as a thought leader in systems modeling and sustainable technology. 🎓🏅

Prasad Naik | Marketing Strategy | Best Researcher Award

Prof. Prasad Naik – Marketing Strategy – Best Researcher Award

 

Naik University of California | United States

      Profiles

📍Current Position

Prasad A. Naik is a distinguished Professor of Marketing at the Graduate School of Management, University of California, Davis. He has been a pivotal figure in marketing research, with a particular emphasis on the dynamics of advertising and marketing mix strategies. His office at Gallagher Hall, Room No. 3314, serves as a hub for students and colleagues seeking insights into marketing science.

 

📝Publication Achievements 

Journals Published

Prasad A. Naik’s publication record is extensive, with over 50 scholarly articles to his name. Some of his most notable works include: “A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays” (Journal of Marketing, 2022), which explores the intersection of consumer emotions and sales performance. “The Anatomy of the Advertising Budget Decision” (Journal of Marketing Research, 2020), a critical analysis of how companies allocate advertising budgets. “Cross-Media Consumption: Insights from Super Bowl Advertising” (Journal of Interactive Marketing, 2020), which examines the effects of multimedia advertising on consumer behavior.His work is frequently cited, demonstrating its significant impact on the field. Naik has been recognized with numerous awards, including the Frank Bass Award and the O’Dell Award Finalist, underscoring the long-term contributions of his research.

🔍Ongoing Research 

His ongoing research continues to push the boundaries of marketing science. His current projects focus on the dynamic interplay between advertising strategies and consumer behavior. He is particularly interested in how digital marketing platforms can be optimized using advanced analytics. His work often integrates insights from fields such as econometrics and operations research, making it highly interdisciplinary.

 🔬Research Interests 

His research interests are broad, covering various aspects of marketing science. These include: Advertising Dynamics: Understanding how advertising efforts evolve over time and their long-term impact on brand equity. Marketing Mix Strategies: Developing models to optimize the allocation of resources across different marketing channels. Big Data Analytics in Marketing: Utilizing large datasets to derive actionable insights for businesses.

🎓Academic Background 

His academic journey is impressive. He holds a Ph.D. in Marketing from the University of Florida, Gainesville, obtained in 1996. His education also includes an MBA in Marketing from the prestigious Indian Institute of Management Calcutta (IIMC) in 1987 and a B.S. in Chemical Engineering from the Institute of Chemical Technology (formerly UDCT) in 1984. His multidisciplinary background uniquely positions him to integrate technical and managerial perspectives in his research.

🏆Scholarships and Awards 

Throughout his illustrious career, He has received numerous accolades. In 2023, he was honored with the Don Schultz Award for Integrated Marketing Communications by Northwestern University, a testament to his significant contributions to the field. He has also been a Visiting Scholar at MIT and Columbia during the 2022-23 academic year, further highlighting his status as a leading expert in marketing.

His teaching excellence has been repeatedly recognized, as evidenced by multiple Professor of the Year Awards at UC Davis (1998, 2008, 2021). His ability to inspire and educate the next generation of marketing professionals is well acknowledged by both students and peers.

🌐Professional Associations 

He is deeply involved in professional service. He serves on the editorial boards of several leading journals, including: Senior Editor at Production and Operations Management (2019 – Present), Journal of Interactive Marketing (2008 – Present), Journal of Retailing (2022 – Present), Marketing Science (2007 – 2021).

His editorial work reflects his commitment to advancing the field of marketing by guiding the dissemination of cutting-edge research.

🔗Bioinformatics and Interdisciplinary Work 

His expertise extends beyond traditional marketing into bioinformatics, where he applies marketing models to understand complex biological systems. This interdisciplinary approach demonstrates his innovative thinking and ability to cross conventional academic boundaries.

 📚Training & Workshops 

He is a sought-after speaker and trainer, having delivered over 100 invited presentations worldwide. His keynote addresses at prestigious institutions like MIT Sloan School of Management, Harvard Business School, and Northwestern University’s Kellogg School of Management are particularly noteworthy. These engagements highlight his ability to translate complex research into practical insights for a wide audience.

 🎤Oral Presentations and🗣️Thought Leadership 

He is recognized as a thought leader in marketing, frequently invited to speak at global conferences and universities. His presentations often focus on the practical applications of his research, providing valuable insights to both academic and industry audiences. His participation in events such as the GuruSpeak Lectures at IIM Calcutta and the Thought Leaders Series at the Bengal Chamber of Commerce underscores his influence in shaping contemporary marketing thought.

 🧑‍🔬Tasks Completed as a Researcher 

Throughout his career, he has successfully completed numerous research projects that have had a lasting impact on both academia and industry. His work often involves the development of sophisticated models that can be applied in real-world marketing scenarios, bridging the gap between theory and practice.

 🚀Success Factors 

His success can be attributed to his deep understanding of both the theoretical and practical aspects of marketing. His ability to stay at the forefront of research while maintaining a strong connection to industry practices sets him apart from his peers. His legacy will undoubtedly be one of innovation, excellence, and significant contributions to the field of marketing.

 🧪Publications & Laboratory Experience

His laboratory experience, particularly in the field of marketing analytics, has led to groundbreaking publications. His research often involves collaboration with leading companies like Adobe, Disney, and T-Mobile, ensuring that his work remains relevant and impactful. His publication highlights include articles that have shaped the understanding of advertising dynamics, multimedia communications, and marketing mix strategies.

Citations
Citations        5779

h-index           30

i10-index        43

 📚Publications

 

How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy

     Authors: Wu, B., Chen, Y., Naik, P.A.

    Journals: Journal of Marketing

 

Sustainability Communications and Corporate Brand Associations

    Authors: Bharadwaj, N., Naik, P.A., Nath, P.

    Journals: Journal of Sustainable Marketing 

A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays

    Authors: Bharadwaj, N., Ballings, M., Naik, P.A., Moore, M., Arat, M.M.

    Journals: Journal of Marketing

The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance

    Authors: Kolsarici, C., Vakratsas, D., Naik, P.A.

    Journals: Journal of Marketing Research

Cross-Media Consumption: Insights from Super Bowl Advertising

   Authors: Bharadwaj, N., Ballings, M., Naik, P.A.

   Journals: Journal of Interactive Marketing