Nairei Hori | Marketing Strategies for Business Growth |Best Researcher Award

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Assist Prof Dr Nairei Hori | Marketing Strategies for Business Growth |Best Researcher Award

Assist Prof Dr Nairei Hori,I-Shou University ,Taiwan

Dr. Nairei Hori is an Assistant Professor at I-Shou University, Taiwan, whose interdisciplinary expertise blends academic research with practical experience from the hospitality sector. With a strong background in Education and real-world insights from the service industry, Dr. Hori’s scholarship emphasizes workforce development, emotional labour, and consumer behavior in hospitality and business environments. Her academic contributions aim to bridge theoretical constructs with actionable strategies, particularly by integrating industry-based competencies into curriculum design. Passionate about innovating pedagogical approaches and supporting the development of work asset retention systems, she continuously contributes to shaping the nexus between academia and applied business practices. As a result, her work not only informs scholarly discourse but also offers practical tools for the hospitality and HR sectors globally.

👨‍🎓 Profile

Orcid

🎓 Education

Dr. Hori holds a Ph.D. in Education, which serves as the foundation for her pedagogical and research pursuits. This advanced academic training is complemented by extensive engagement in the hospitality industry, allowing her to contextualize educational theory within real-world service operations. Her education has centered around integrating applied learning methodologies such as experiential learning into formal academic environments, with a particular focus on aligning academic content with current industry needs. Her doctoral studies involved intensive research on workforce preparedness and the translation of emotional labour theory into hospitality and business education, ensuring her graduates are industry-ready and resilient in high-demand environments.

💼 Experience

Dr. Hori brings a dual lens of practice and academia to her teaching and research roles. As an Assistant Professor at I-Shou University, she lectures on topics spanning hospitality management, human resource strategies, and consumer psychology. Her professional journey includes valuable years in the service industry, where she developed a deep understanding of customer dynamics and employee engagement challenges. This frontline experience enables her to construct research models and teaching frameworks that resonate with real-world conditions. Beyond teaching, she has contributed to curriculum development and quality assurance in higher education programs, and she actively mentors students engaging in industry-based research projects.

🔬 Research Interests

Dr. Hori’s research interests are rooted in enhancing the operational and emotional efficiency of the hospitality industry through academic frameworks. Her focal themes include emotional labour, consumer behaviour, HRM in hospitality, and work asset retention. Her work often intersects with the psychology of service employees and the strategic use of human capital in tourism-related businesses. Additionally, she explores how online platforms, such as Online Travel Agencies (OTAs), shape both consumer decision-making and service delivery. Her research continues to advocate for evidence-based strategies that support a sustainable and empathetic workforce across the service sector.

🏆 Award Contributions

Dr. Hori’s contributions are both original and impactful. Her scholarly output demonstrates an enduring commitment to innovative thinking in hospitality education and management. She has played key roles in research design, field data collection, and industry consultation, with her studies often producing recommendations for improving employee satisfaction and consumer engagement. Notably, her recent work on OTA behavior and workforce retention has gained attention for its actionable insights. These efforts not only support academic advancements but also influence managerial practices in Asia’s growing tourism sector, earning her respect among peers and industry professionals.

📚 Publications

Emotional Labor and Digital Consumer Interfaces: A Study on OTA Dynamics,

Human Resource Practices in Online Tourism Services

Guangyong Zhang | Marketing Strategies | Best Researcher Award

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Dr. Guangyong Zhang | Marketing Strategies | Best Researcher Award

Dr. Guangyong Zhang, Wuxi University, China

Dr. Guangyong Zhang is currently serving as a Lecturer at the Department of Public Basic Education, Wuxi University, China 📚. With a research background deeply rooted in control science and engineering, he has developed expertise in complex network modeling, energy systems, and data-driven analysis of economic behavior. Since 2021, he has been an active member of Wuxi University’s teaching faculty, contributing both to undergraduate education and interdisciplinary research. Dr. Zhang’s academic journey is characterized by consistent growth through rigorous academic training and active participation in national and regional research projects. His scholarly focus on system dynamics and network science has earned him publications in reputable international journals. Dr. Zhang remains committed to advancing applied research and interdisciplinary collaboration in systems engineering and sustainable development 🔬🌱.

📄✨ Profile

Orcid

🎓 Education

Dr. Guangyong Zhang holds a Ph.D. (2017–2021) and M.Sc. (2014–2017) in Control Science and Engineering from Jiangsu University 🎓. His undergraduate training was in Information and Computational Science at Chuzhou University (2009–2013), which provided a strong foundation in mathematics and algorithmic thinking. Throughout his academic progression, Dr. Zhang cultivated a keen interest in system dynamics, nonlinear control, and computational modeling. His doctoral research focused on structural transformation under carbon neutrality and spatiotemporal analysis in diffusion systems. The combination of computational science and control engineering has enabled him to develop interdisciplinary solutions across energy, economics, and environmental modeling. This diverse academic background supports his robust research trajectory and pedagogical contributions in higher education 🧠💡.

🏢 Experience

Dr. Zhang has served as a Lecturer in the Department of Public Basic Education at Wuxi University since October 2021 🏫. In this role, he teaches foundational courses in mathematics and control systems while actively engaging in collaborative research projects. His academic career began with comprehensive graduate research experience at Jiangsu University, followed by direct involvement in several major national research initiatives. Over the last five years, he has participated in multiple NSFC projects and municipal-level innovation programs, demonstrating consistent research productivity and institutional engagement. His practical experience is complemented by his theoretical contributions in dynamic network modeling and energy economics 🔄📈. Dr. Zhang also plays a mentoring role in guiding students through their early academic and research endeavors.

🔬 Research Interests

Dr. Guangyong Zhang’s research interests span complex networks, spatiotemporal dynamics, diffusion processes, green development, and carbon neutrality modeling 🌍🧪. He specializes in the mathematical modeling of information and epidemic spread using reaction-diffusion systems, economic network behavior, and system robustness under structural perturbations. His investigations into energy market behavior, price fluctuation mechanisms, and environmental policy effects contribute to sustainable systems analysis. A notable direction in his research is the evolution of structural transitions in energy production and their systemic implications under carbon neutrality goals. By integrating control theory, network science, and real-world datasets, Dr. Zhang aims to offer actionable insights for decision-making in environmental and economic systems ♻️📉.

🏅 Awards

As of now, Dr. Guangyong Zhang has not received formal academic awards 🏵️. However, his ongoing involvement in key national-level research projects and multiple peer-reviewed publications in high-impact journals reflect his growing academic reputation and impact. His participation in NSFC-funded studies on network behavior, energy efficiency, and carbon productivity indicates recognition of his research potential and relevance. Dr. Zhang is also building his academic portfolio through international collaboration and interdisciplinary outreach. These efforts are positioning him as a rising scholar in systems control and environmental modeling, and he is poised for future recognition in the academic community 📘🧑‍🔬.

📚 Publication Top Notes

Event-Based Fuzzy H ∞ Control for Unreliable Nonlinear Networked Systems

Locality-Constraint Discriminative Nonnegative Representation for Pattern Classification

Dynamic Rebalancing of the Free-Floating Bike-Sharing System

Analysis of the gold fixing price fluctuation in different times based on the directed weighted networks

Research on the Transmission Ability of China’s Thermal Coal Price Information Based on Directed Limited Penetrable Interdependent Network

A Study on the Similarities and Differences of the Conventional Gasoline Spot Price Fluctuation Network between Different Harbors

The energy efficiency model under the market response and the evolutionary path under its regulation policy in China

📝 Conclusion

Considering his academic depth, impactful publication record, and sustained involvement in national scientific projects, Dr. Guangyong Zhang is highly suitable for the Best Researcher Award. His commitment to addressing real-world challenges—from network dynamics to green development—aligns with the values of innovation, applicability, and societal contribution that such awards celebrate. With continued momentum and increased visibility, Dr. Zhang is poised to emerge as a thought leader in systems modeling and sustainable technology. 🎓🏅

KAOUTHER ZNAIDI | Marketing Strategy | Best Researcher Award

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Dr. KAOUTHER ZNAIDI – Marketing Strategy – Best Researcher Award

Alignment with Award Category

Dr. Znaidi’s outstanding contributions align perfectly with awards recognizing excellence in Marketing Research, Academic Leadership, and Women in Business Education. Her dedication to advancing marketing knowledge, combined with her administrative leadership and industry collaborations, make her a deserving candidate for recognition in these fields.

college of Business Administration | Saudi Arabia

Profile

Scopus

🎓Early Academic Pursuits 

Education and Training

Kaouther Znaidi, a distinguished Tunisian scholar in marketing and management, has built a solid academic foundation that has shaped her career. She earned her Bachelor’s degree in Marketing from the Institute of Management in Tunis (ISG) at Tunis University in 1993. She then pursued a Master of Business (DEA) in 1998 from El Manar University, College of Economics and Business of Tunis (FSEGT), Tunisia. Continuing her academic trajectory, she obtained her Ph.D. in Marketing from the same institution in 2009. Her research and academic work have since been instrumental in marketing and management education.

💼Professional Endeavors 

Academic Positions

Kaouther Znaidi has had a dynamic and extensive career spanning multiple academic institutions and roles. She currently serves as an Assistant Professor at the College of Business Administration, Hail University, Saudi Arabia. Since October 2015, she has been deeply involved in academic and administrative leadership, including her role as Vice-Dean of the Female Campus at Hail University (2015–2020), COOP Coordinator (2020–2021), and Department Supervisor (2022–2024).

📚Contributions and Research Focus on Marketing Strategy

Dr. Znaidi’s research interests cover a broad spectrum of marketing disciplines, including Islamic Marketing, Web Marketing, E-branding, and E-reputation. She has contributed to numerous publications and conferences, providing valuable insights into contemporary marketing strategies. Her scholarly contributions include articles such as: he appraisal prepared for keeping an eye out for the upkeep of twenty to thirty-year-olds representatives of Indian endeavors in Delhi (Cogent Business & Management, 2020). Importance of Computer In Human Life And Management Till 2020 (AIJBM, 2019). How Good Is Your Time Management? (BIRCI-Journal, 2019). Saudi Arabia Reforms: The Changing Face of Saudi Women at Workplace with a Vision of 2030 (American Journal of Management Science and Engineering, 2019). The Impact of Social Professional Category Consumer’s Acceptance Level Towards Islamic Banking Window (Chinese Business Review, 2017).

🏆Accolades and Recognition 

Dr. Znaidi has earned recognition for her impactful research and teaching contributions. Her scholarly work has been published in high-impact journals, and her expertise in marketing and e-branding is acknowledged in academic circles. She has played a crucial role in marketing education by training students in specialized fields such as Electronic Commerce, Market Research, Consumer Behavior, and International Marketing.

🌍 Impact and Influence 

Community Impact

Beyond academia, Dr. Znaidi has actively contributed to professional training and industry collaboration. She has conducted marketing research, strategic marketing planning, and business development studies for organizations in Tunisia and beyond. Her work as a Head of Market Research at Génimark and a Marketing Manager for Africa System highlights her practical experience in applying marketing principles to real-world business challenges.

🔮Legacy and Future Contributions 

Kaouther Znaidi’s legacy is defined by her relentless pursuit of knowledge, commitment to education, and contributions to the field of marketing. Her work in Islamic Marketing and Web Marketing continues to influence emerging marketing strategies. She remains an active researcher and mentor, constantly exploring new frontiers in marketing education and digital transformation.

 

Conclusion

Kaouther Znaidi exemplifies excellence in marketing academia and professional practice. With an impressive academic background, a robust research portfolio, and significant leadership roles, she has left an indelible mark on marketing education. Her dedication to research, teaching, and industry collaboration highlights her invaluable contributions to the field. As she continues her academic and professional journey, her impact on marketing education and business research is set to grow even further, ensuring her place as a leading figure in the marketing discipline.

📚Publications

The appraisal prepared for keeping an eye out for the upkeep of twenty to thirty-year-olds representatives of Indian endeavors in Delhi: An advancing test looked by different associations over the globe

Authors: A., Sabir, Almas, K., Znaidi, Kaouther, N.A., Qayum, Nimer Abdul

Journals: Cogent Business and Management,