Huazhu Zheng | Environmental assessment | Best Researcher Award

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Dr. Huazhu Zheng – Environmental assessment – Best Researcher Award

East China Normal University | China

      Profile

Orcid

Scopus

📍Current Position

Huazhu Zheng is currently a Ph.D. candidate in Physical Geography at the School of Geographic Sciences, East China Normal University. Under the supervision of Prof. Hongming He, Huazhu specializes in environmental systems analysis, ecological assessments, and urbanization impacts. With a multidisciplinary approach, Huazhu is committed to advancing sustainable development solutions through cutting-edge research and technology.

 

📝Publication Achievements

Huazhu Zheng has published extensively in high-impact journals, reflecting a profound understanding of ecological, economic, and urban dynamics: Urbanization and Urban Energy Eco-Efficiency: Published in Sustainable Cities and Society (2024), this study utilized meta-frontier super-efficiency models to evaluate urban energy efficiency across 271 Chinese cities (IF=11.7). Urban Land Use Eco-Efficiency: Appeared in the Journal of Cleaner Production (2023), this work analyzed strategies to improve eco-efficiency in China’s western region (IF=11.2). Housing Prices and Household Consumption: Published in Humanities and Social Sciences Communications (2023), this paper explored the threshold effects of housing prices on consumption patterns in central and western China (IF=3.5).

 

🔍Ongoing Research

Resource Efficiency in Urbanization:
This research investigates the impact of urbanization on resource eco-efficiency, employing Tobit models and hybrid socio-economic models. By exploring regional heterogeneity, the study aims to improve eco-efficiency in Chinese cities and address global sustainability challenges. Water-Energy-Food Nexus in the Yellow River Basin:
This doctoral project explores the interplay between water resources, energy development, and food security using game theory and system dynamics simulation. The work provides valuable insights into integrated resource management in a critical region of China.

 

🔬 Research Interests

Huazhu Zheng’s research encompasses: Ecological Assessment: Investigating the impacts of climate change and human activities on ecosystem resilience and services. Water Resource Assessment: Promoting sustainable management of vital water resources. Urbanization Assessment: Evaluating the socio-economic and ecological impacts of urban development to achieve regional sustainability.

 

🎓Academic Background

Ph.D. in Physical Geography (2022–Present): East China Normal University, Shanghai. Master’s in Industrial Economics (2019–2022): Guilin University of Technology. Bachelor’s in Economics (2014–2018): Guangdong University of Technology.

 

🏆Scholarships and Awards

Recognized for an Outstanding Presentation at the “Beautiful China Backbone” Sustainable Development Forum. Recipient of academic scholarships during master’s and doctoral studies, showcasing exceptional performance in interdisciplinary research.

 

🧬Bioinformatics 

Huazhu excels in utilizing advanced tools and methods to enhance research precision: Proficient in Stata, MAXdea, Matlab, and ArcGIS. Skilled in data management, statistical analysis, and modeling environmental processes to address ecological and urban challenges.

 

🌐Professional Associations 

Huazhu is an active member of professional forums and contributes to discussions on sustainable development, ecological resilience, and urbanization impacts.

 

 📚Training & Workshops 

Attended international training sessions on urban sustainability, environmental modeling, and integrated resource management. Gained valuable insights into fieldwork methodologies and scenario analysis.

 

🎤Oral Presentations and🗣️Thought Leadership 

Delivered insightful presentations at renowned academic conferences, including findings on urban resource efficiency and environmental sustainability. Recognized for engaging delivery and impactful research discussions.

 

🧑‍🔬Tasks Completed as a Researcher 

Conducted field investigations for national and international projects, including the Qinghai-Tibet Plateau Comprehensive Investigation. Developed environmental models and performed rigorous data analyses to assess urbanization impacts and resource management. Contributed significantly to project liaison, manuscript writing, and financial planning for multidisciplinary studies.

 

🚀Success Factors 

Huazhu Zheng attributes success to: Multidisciplinary Integration: Merging economics, ecology, and GIS for holistic solutions. Technological Proficiency: Utilizing advanced modeling and simulation tools. Collaborative Mindset: Actively engaging with teams and stakeholders for impactful research outcomes.

 

🧪Publications & Laboratory Experience

Huazhu’s work in laboratory settings focuses on innovative methods for numerical simulations and data-driven assessments. Extensive experience in handling complex datasets has strengthened capabilities in developing robust environmental models.

 

🔍 Conclusion

Huazhu Zheng is a passionate researcher whose work bridges the gaps between ecology, economics, and urbanization. With a strong academic foundation, innovative methodologies, and impactful publications, Huazhu contributes significantly to sustainable development research. The ongoing projects and extensive skill set position Huazhu as a thought leader in addressing global challenges through science and technology.

📚Publications

  • Urbanization and urban energy eco-efficiency: A meta-frontier super EBM analysis based on 271 cities of China

     Author: Zheng, H., Wu, Y., He, H., … Yao, Z., Dong, S.

     Journal: Sustainable Cities and Society

  • Housing prices and household consumption: a threshold effect model analysis in central and western China

     Author: Zheng, H., Qian, J., Liu, G., … Delang, C.O., He, H.

     Journal: Humanities and Social Sciences Communications

  • Balancing urban expansion with a focus on ecological security: A case study of Zhaotong City, China

     Author: Hu, Y., Li, Y., Li, Y., … Zheng, H., He, H.

     Journal: Ecological Indicators

  • Urban land use eco-efficiency and improvement in the western region of China

     Author: Zheng, H., Wu, Y., He, H., … Yao, Z., Li, G.

     Journal: Journal of Cleaner Production

  • Study on Carbon Emission Reduction of Central and West Regions from Perspectives of Industrial Development and Urbanization: Empirical Study on Spatial Econometric Model | 基于产业发展和城市化视角的中西部区域碳减排研究-空间计量经济模型实证

     Author: Wu, Y.-J., Zheng, H.-Z., Dong, S.-C., Qian, J.

     Journal: Resources and Environment in the Yangtze Basin

  • Carbon productivity and mitigation: Evidence from industrial development and urbanization in the central and western regions of China

     Author: Wu, Y., Zheng, H., Li, Y., Delang, C.O., Qian, J.

     Journal: Sustainability (Switzerland)

 

Kai Chen | Green marketing strategy | Best Researcher Award

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Prof Dr. Kai Chen – Green marketing strategy – Best Researcher Award

 

Beijing Forestry University | China

Professional Engagements

Dr. Chen is actively involved in professional organizations. He has served as the deputy director of the Green Consumption and Green Marketing Committee of the China University Marketing Research Association. His expertise is also recognized through his role as an expert reviewer for journals such as Journal of Retailing and Consumer Services, Journal of Cleaner Production, and Journal of Environmental Management.

Profiles 

Scopus

📍Current Position

Dr. Kai Chen is the esteemed Head of the Department of Marketing at Beijing Forestry University, China. With a robust academic and professional background, Dr. Chen is renowned for his significant contributions to marketing management, particularly in the realms of green consumption and online consumer behavior.

📝Publication Achievements 

Journals Published

He has published 17 academic articles in prestigious journals indexed by SCI or SSCI, contributing valuable insights into the field of marketing.

 

🔍Ongoing Research 

Dr. Chen has led and completed more than ten major research projects, including those funded by the National Social Science Fund of China (Grant No. 13CJY090), the Social Science Fund of Beijing (Grant No. 14GJB048), and a major project by the National Social Science Fund of China (Grant No. 20ZDA087). Currently, he is engaged in two ongoing research projects: one funded by the Social Science Fund of Beijing (Grant No. 23&ZD096) and another by the Fundamental Research Funds for the Central Universities (Grant No. 2023SKY02). His research contributions are well-recognized, with a citation index of 265 in SCI and Scopus databases.

🔬Research Interests 

Dr. Chen has successfully completed over 10 major research projects, including those funded by the National Social Science Fund of China and the Social Science Fund of Beijing. He is currently working on two ongoing projects, showcasing his continued engagement and leadership in cutting-edge research. His work has garnered significant recognition, with 265 citations in SCI and Scopus databases. Additionally, he has been involved in five consultancy or industry-sponsored projects, reflecting his impact beyond academia.

🎓Academic Background 

Dr. Kai Chen is a distinguished professor of marketing management at Beijing Forestry University. He has contributed significantly to the field, notably as a co-author of the acclaimed textbook The General Theory of Marketing. His research primarily explores consumer behavior, with a particular focus on green consumption and online consumption behavior, as well as green production behaviors among farmers. With over 100 published academic articles, Dr. Chen demonstrates extensive expertise and a robust academic portfolio.

🏆Scholarships and Awards 

Dr. Chen is a candidate for the Best Researcher Award, recognizing his outstanding contributions to the field of marketing management and sustainable practices.

🌐Professional Associations 

His roles as deputy director of the Green Consumption and Green Marketing Committee and as an expert reviewer for reputable journals reflect his leadership and influence in the field. His collaborations with international scholars further emphasize his global impact and commitment to advancing marketing research.

 📚Training & Workshops 

His work has been influential in shaping contemporary understanding of green consumption and production behaviors. He has also been involved in 5 consultancy and industry-sponsored projects, further bridging the gap between academic research and practical application.

🎤Oral Presentations 

Dr. Chen has been involved in five consultancy or industry-sponsored projects, applying his expertise to real-world marketing challenges and strategies.

🧑‍🔬Tasks Completed as a Researcher 

Dr. Chen holds prominent positions in professional organizations: Deputy Director of the Green Consumption and Green Marketing Committee of the China University Marketing Research Association. Expert reviewer for Journal of Retailing and Consumer Services, Journal of Cleaner Production, and Journal of Environmental Management.

🚀Success Factors 

Negative-framed messages combined with injunctive norms are more effective, while positive-framed messages work better with descriptive norms, especially in different dining scenarios (e.g., business banquets vs. family gatherings). Competence-oriented messages boost green purchase intentions when advertisements lack green appeals, whereas warmth-driven messages are more effective for green appeals.

🧪Publications & Laboratory Experience

Dr. Chen has published four notable books with ISBNs in the marketing field: Green Marketing (ISBN 978-7-302-62439-4) Marketing (ISBN 978-7-300-26717-3) Marketing Research (ISBN 978-7-300-31457-0) Marketing Research and Analysis (ISBN 978-7-300-29014-0)

📚Publications: