Prof Dr. Ram Al Jaffri Saad | Behavioral Research in Accounting | Best Researcher Award
Prof Dr. Ram Al Jaffri Saad. University Utara, Malaysia.
๐ค Profile
๐ Education
Prof. Ramโs academic foundation includes a Bachelor in Management Accounting from UniversitiโฏTeknologiโฏMalaysia (2001), an MSc in International Accounting from UUM (2004), a PhD in Accounting from UUM (2010), and a 2012 postโdoctoral fellowship at Hull University (UK). His rigorous training spans both local and international academic environments. The MSc equipped him with global perspective on crossโborder financial regulation and reporting. The PhD at UUM formalized his investigative approach to accounting behaviors, while the postโdoctoral tenure at Hull enriched his methodological rigor and research network in behavioral and Islamic accounting. Together, these credentials underpin his capacity to lead highโimpact research and educational programs, especially in areas spanning governance, ethics, and faithโbased financial accountability.
๐ผ Experience
Prof. Ramโs professional journey began in 2001 as a tutor at UUM, followed by a lecturer position in 2004. He was promoted to senior lecturer in 2010, associate professor in 2014, and full professor in 2020. As Assistant ViceโChancellor (from May 2023), he oversees academic policy and strategic development across UUMโs College of Business. As Dean of TISSAโUUM, he directs curriculum design, faculty engagement, and research integration in accountancy education. Additionally, as Chairman of the Council of Deans and Heads of Accounting Departments nationwide, he coordinates interโuniversity collaboration, standardizes academic benchmarks, and champions innovation in accounting pedagogy. Prof. Ramโs layered careerโwith frontline teaching, supervisory leadership, and administrative stewardshipโexemplifies a lifelong commitment to education, institutional excellence, and sectorโwide impact.
๐ฌ Research Interests
Prof. Ramโs primary research focus is on behavioral research in accounting, exploring how human factors shape financial decisionโmaking and ethics. This seamlessly intertwines with Islamic accounting, particularly Zakat accounting, bridging religious frameworks into fiscal practices and accountability. He’s also deeply engaged in Environmental, Social & Governance (ESG) studies, analyzing how social responsibility initiatives impact stakeholder behavior and reporting standards. Through this triโfocused approachโbehavioral accounting, Islamic finance, and ESGโProf. Ram investigates the intersection of culture, faith, and corporate responsibility. His empirical studies probe decision biases, compliance motives, and institutional trust, yielding actionable insights for policyโmakers, educational leaders, and practitioners globally. Ultimately, his work aims to foster ethical, transparent, and culturally responsive financial systems.
๐ Awards
Prof. Ram has garnered several commendations recognizing his contributions to accounting research, teaching excellence, and academic leadership. Among these, his outstanding mentorship of PhD and masterโs candidatesโespecially in behavioral, Islamic, and ESG accountingโwon facultyโlevel excellence awards at UUM. On national ground, he received the Malaysian Accounting Research Excellence Award for his impactful studies on zakat compliance behavior in Islamic institutions. He has been repeatedly nominated for the Best University Leader in Accounting Education award by the Malaysian Higher Education Ministry. His dual stewardship roles at UUM and in national councils have also led to commendations for institutional innovation and crossโuniversity collaboration. These accolades reflect his sustained influence on accounting pedagogy, research integrity, and faithโbased financial governance.