Dr. Fu-Mei Chuang | Innovation Strategy | Best Researcher Award
Associate Professor at Rennes School of Business | France
Dr. Fu-Mei Chuang is an accomplished academic and marketing scholar who serves as an Associate Professor in the Marketing Department at Rennes School of Business, France, an institution accredited by EQUIS, AACSB, and AMBA. She possesses extensive international academic and professional experience across Europe and Asia, with previous roles at Loughborough University and Cardiff Business School in the United Kingdom, as well as Trans-World University and the World Trade Centre in Taiwan. Her academic background reflects a strong interdisciplinary foundation, holding advanced degrees in marketing, innovation, and international business from renowned universities in the United Kingdom and Taiwan. Dr. Chuang’s research focuses on marketing innovation, new product development, strategic management, and value co-creation, particularly within high-technology and luxury industries. Her scholarly contributions have been published in leading academic journals, including the British Journal of Management, Journal of Product Innovation Management, Research Policy, and Journal of Strategic Marketing. She has also contributed to the Journal of Business and Industrial Marketing and has several papers under review in reputable outlets such as Technological Forecasting and Social Change and Cornell Hospitality Quarterly. Her work often explores how organizational learning, market orientation, and innovation strategies drive competitive advantage and new product success, especially in emerging markets like China. In addition to her research, Dr. Chuang has actively participated in major international conferences, including those organized by the American Marketing Association, the Academy of International Business, and the Strategic Management Society.
Profiles : ORCID | Google Scholar
Featured Publications :
Liu, X., Hodgkinson, I. R., & Chuang, F.-M. (2014). Foreign competition, domestic knowledge base and innovation activities: Evidence from Chinese high-tech industries. Research Policy, 43(2), 414–422.
Chuang, F.-M., Morgan, R. E., & Robson, M. J. (2015). Customer and competitor insights, new product development competence, and new product creativity: Differential, integrative, and substitution effects. Journal of Product Innovation Management, 32(2), 175–182.
Chuang, F.-M., Morgan, R. E., & Robson, M. J. (2012). Clan culture, strategic orientation and new product performance in Chinese marketing ventures: An exploration of main and moderating effects. Journal of Strategic Marketing, 20(3), 267–286.
Robson, M. J., Chuang, F.-M., Morgan, R. E., Bıçakcıoğlu‐Peynirci, N., & Di Benedetto, C. A. (2023). New product development process execution, integration mechanisms, capabilities and outcomes: Evidence from Chinese high‐technology ventures. British Journal of Management, 34(4), 2036–2056.
Chuang, F.-M., Morgan, R. E., & Robson, M. J. (2014). Creativity and innovation for new technology ventures. In The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science Conference (pp. 597–601). Springer.