Alignment with Award Category
Dr. Znaidi’s outstanding contributions align perfectly with awards recognizing excellence in Marketing Research, Academic Leadership, and Women in Business Education. Her dedication to advancing marketing knowledge, combined with her administrative leadership and industry collaborations, make her a deserving candidate for recognition in these fields.
college of Business Administration | Saudi Arabia
Profile
Scopus
🎓Early Academic Pursuits
Education and Training
Kaouther Znaidi, a distinguished Tunisian scholar in marketing and management, has built a solid academic foundation that has shaped her career. She earned her Bachelor’s degree in Marketing from the Institute of Management in Tunis (ISG) at Tunis University in 1993. She then pursued a Master of Business (DEA) in 1998 from El Manar University, College of Economics and Business of Tunis (FSEGT), Tunisia. Continuing her academic trajectory, she obtained her Ph.D. in Marketing from the same institution in 2009. Her research and academic work have since been instrumental in marketing and management education.
💼Professional Endeavors
Academic Positions
Kaouther Znaidi has had a dynamic and extensive career spanning multiple academic institutions and roles. She currently serves as an Assistant Professor at the College of Business Administration, Hail University, Saudi Arabia. Since October 2015, she has been deeply involved in academic and administrative leadership, including her role as Vice-Dean of the Female Campus at Hail University (2015–2020), COOP Coordinator (2020–2021), and Department Supervisor (2022–2024).
📚Contributions and Research Focus on Marketing Strategy
Dr. Znaidi’s research interests cover a broad spectrum of marketing disciplines, including Islamic Marketing, Web Marketing, E-branding, and E-reputation. She has contributed to numerous publications and conferences, providing valuable insights into contemporary marketing strategies. Her scholarly contributions include articles such as: he appraisal prepared for keeping an eye out for the upkeep of twenty to thirty-year-olds representatives of Indian endeavors in Delhi (Cogent Business & Management, 2020). Importance of Computer In Human Life And Management Till 2020 (AIJBM, 2019). How Good Is Your Time Management? (BIRCI-Journal, 2019). Saudi Arabia Reforms: The Changing Face of Saudi Women at Workplace with a Vision of 2030 (American Journal of Management Science and Engineering, 2019). The Impact of Social Professional Category Consumer’s Acceptance Level Towards Islamic Banking Window (Chinese Business Review, 2017).
🏆Accolades and Recognition
Dr. Znaidi has earned recognition for her impactful research and teaching contributions. Her scholarly work has been published in high-impact journals, and her expertise in marketing and e-branding is acknowledged in academic circles. She has played a crucial role in marketing education by training students in specialized fields such as Electronic Commerce, Market Research, Consumer Behavior, and International Marketing.
🌍 Impact and Influence
Community Impact
Beyond academia, Dr. Znaidi has actively contributed to professional training and industry collaboration. She has conducted marketing research, strategic marketing planning, and business development studies for organizations in Tunisia and beyond. Her work as a Head of Market Research at Génimark and a Marketing Manager for Africa System highlights her practical experience in applying marketing principles to real-world business challenges.
🔮Legacy and Future Contributions