Loanna Yfantidou | Health Marketing Strategy | Women Researcher Award

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Dr. Loanna Yfantidou | Health Marketing Strategy | Women Researcher Award 

Senior Lecturer at Liverpool John Moores University | United Kingdom 

Dr. Loanna Yfantidou is a Senior Lecturer in Marketing at Liverpool John Moores University, UK, specializing in neuromarketing, health communication, and sustainable marketing. She holds a PhD in Neuromarketing, MSc in Corporate Communications Management, and BSc in Media Communications, with two completed postdoctoral research projects. She has participated in seven EU-funded projects, securing multimillion-euro research grants, and has delivered lectures across Europe. Dr. Yfantidou has published widely in peer-reviewed journals, authored and edited books with Springer, and collaborated with industry leaders. Her work has earned multiple teaching and research awards, highlighting her impact in academia and practice.

Profiles 

Scopus

ORCID 

Google Scholar 

Educational Background

Dr. Loanna Yfantidou holds a PhD in Neuromarketing, an MSc in Corporate Communications Management, and a BSc in Media Communications. To further strengthen her academic profile, she completed two postdoctoral research projects: one on enhancing user interactivity in tourism SMEs’ websites, and another on developing sustainable marketing business models that support green entrepreneurship. Her interdisciplinary education bridges the fields of marketing, communications, neuroscience, and sustainability.

Professional Experience

Dr. Loanna Yfantidou Currently serving as a Senior Lecturer in Marketing at Liverpool John Moores University (LJMU), UK, Dr. Yfantidou has over a decade of international academic experience. She has been actively involved in seven EU-funded projects in the last eight years, collaborating with universities and research institutes across Europe. Her academic influence extends globally, having delivered lectures in the UK, France, Italy, Austria, Greece, and Bulgaria.

Beyond academia, she has collaborated with industry partners such as MASOUTIS supermarket (Greece) to enhance marketing communications and MMS Advertising Agency to integrate neuromarketing tools like EEG and eye-tracking for prestigious clients, including BMW. Her teaching excellence has been recognized with two Teaching Excellence Awards, while her commitment to impactful scholarship has earned her three Research Awards.

Research Interests 

Dr. Loanna Yfantidou’s research is highly interdisciplinary, bridging neuroscience, marketing, and sustainability. Her work primarily focuses on neuromarketing and consumer behavior, where she applies advanced techniques such as eye-tracking, EEG, and Face Reader analysis to better understand decision-making processes. She is equally engaged in health marketing and public health communication, with a particular emphasis on developing effective cancer-screening promotion messages that resonate with diverse audiences. Her scholarship extends to corporate social responsibility (CSR) and sustainability, as well as tourism and experiential marketing, where she explores how digital and experiential strategies enhance engagement. Additionally, she investigates digital and sustainable advertising, with a core interest in how emotive visual persuasion and data-driven approaches can shape consumer attitudes, foster sustainable behavior, and improve public health outcomes.

Publications 

Corporate social responsibility influences employee engagement

Year: 2018 | Citation: 148

What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products

Year: 2020 | Citation: 39

NeuMa-the absolute Neuromarketing dataset en route to an holistic understanding of consumer behaviour

Year: 2023 | Citation: 21

Advertising message strategy analysis for award-winning digital ads

Year: 2017 | Citation: 16

A neuromarketing perspective of green advertising. The influence of environmental advertising appeals and CSR to consumers

Year: 2018 | Citation: 8

Conclusion 

Dr. Loanna Yfantidou exemplifies the qualities of a distinguished woman researcher, combining academic rigor, innovation, and practical impact. Her pioneering studies in neuromarketing and health marketing not only advance scholarship but also create meaningful contributions to public health and sustainable consumer behaviour. With her strong record of funded projects, impactful publications, and teaching excellence, she represents an outstanding candidate for the Women Researcher Award. With continued growth in international visibility and broader collaborations, she is well-positioned to make even greater contributions to academia, industry, and society.

Bakhtiar Ostadi | Competitive Advantage | Best Researcher Award

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Dr. Bakhtiar Ostadi | Competitive Advantage | Best Researcher Award 

Associate Professor at Tarbiat Modares University | Iran

Dr. Bakhtiar Ostadi is an Iranian scholar and Associate Professor of Industrial and Systems Engineering at Tarbiat Modares University, Tehran. With over two decades of academic and industrial contributions, he has advanced research in risk assessment, quality management, reliability engineering, and process improvement. He has authored numerous journal articles, conference papers, and books, and has supervised key projects in industries ranging from automotive and gas refineries to telecommunications and insurance. Fluent in English and Farsi, Dr. Ostadi integrates theoretical expertise with practical applications, making significant impacts in both academia and industry.

Profiles 

Scopus 

ORCID

Google Scholar

Educational Background

Dr. Bakhtiar Ostadi has a strong interdisciplinary academic foundation in mathematics and industrial engineering. He earned his Ph.D. in Industrial Engineering from Tarbiat Modares University, Tehran, Iran with a dissertation titled “An Examination of the Role of the Quality Management Systems in the Preparation and Implementation Stages of BPR Projects Using Concept of Dynamic Capabilities and RBVF Model.” Prior to that, he received his M.Sc. in Industrial Engineering from the University of Tehran, where his thesis focused on cost management in a flexible manufacturing system with an activity-based costing approach in the forging industry. His academic journey began with a B.Sc. in Applied Mathematics from K. N. Toosi University of Technology, Tehran.

Professional Experience

Dr. Bakhtiar Ostadi is currently an Associate Professor at the School of Industrial and Systems Engineering, Tarbiat Modares University, Tehran, Iran. He has led and participated in numerous research and industrial projects in areas such as process management, business process reengineering, reliability and risk engineering, and quality systems. His applied projects include activity-based costing in manufacturing industries, cargo train scheduling, risk management in civil and energy projects, evaluation of dependability in gas refineries, and developing excellence roadmaps for large-scale organizations such as Iran Insurance Company, IRIB, and MCI (Hamrah-e-Avval).

Dr. Bakhtiar Ostadi is an active educator and has taught a wide range of graduate and doctoral-level courses, including Reliability Engineering, Risk Reengineering, Quality and Process Improvement in Healthcare, Corporate Finance, Quality Engineering, Marketing Management, and Computer Simulation & Optimization. He also contributes to the scholarly community as a review board member of the International Journal of Production Research.

Research Interests

Dr. Bakhtiar Ostadi’s research interests cover a wide range of topics in industrial and systems engineering, reflecting both theoretical depth and practical application. He is particularly focused on data-driven risk assessment and pricing strategies for bidding, with an emphasis on improving decision-making under uncertainty. His work also extends to resilience engineering and quality engineering and management, aiming to enhance the robustness and efficiency of complex systems. In addition, he has a strong interest in process management, modeling, and simulation as tools for analyzing and optimizing organizational performance. Reliability engineering forms another key area of his expertise, where he explores methods to improve system dependability and maintenance practices. Complementing these technical domains, he also investigates customer value, customer experience, and marketing, integrating human and organizational dimensions into engineering solutions.

Publications

Using extended Monte Carlo simulation method for the improvement of risk management: Consideration of relationships between uncertainties

Year: 2007 | Citation: 159

Grouping evolution strategies: An effective approach for grouping problems

Year: 2015 | Citation: 66

Activity-based costing in flexible manufacturing systems with a case study in a forging industry

Year: 2008 | Citation: 64

A combined modelling of fuzzy logic and Time-Driven Activity-based Costing (TDABC) for hospital services costing under uncertainty

Year: 2019 | Citation: 60

An assessment model for hospital resilience according to the simultaneous consideration of key performance indicators: A system dynamics approach

Year: 2020 | Citation: 44

Conclusion

Dr. Bakhtiar Ostadi stands out as a highly accomplished researcher whose work embodies both innovation and practical impact. His career reflects a dedication to advancing industrial and systems engineering through risk management, resilience, and quality improvement. With his strong academic record, successful industrial projects, and commitment to education, he has established himself as a competitive candidate for the Best Researcher Award. By continuing to broaden his international collaborations and embracing emerging research trends, Dr. Ostadi is well positioned to achieve even greater global recognition. His contributions already make a lasting difference, and his future endeavors promise to further enhance the field.

Mehdi Ajalli | Strategic Decision-Making | Best Researcher Award

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Assist. Prof. Dr. Mehdi Ajalli | Strategic Decision-Making | Best Researcher Award 

Assistant Professor at Bu-Ali Sina University | Iran 

Dr. Mehdi Ajalli is an Assistant Professor in the Department of Management at Bu-Ali Sina University, Iran. He holds a Ph.D. and Postdoctoral degree in Industrial Management from the University of Tehran. A distinguished scholar and member of the National Foundation for Elites of Iran, Dr. Ajalli has published over 150 articles in prestigious journals, including ScienceDirect, Springer, and Scopus/ISC-indexed publications. His expertise spans industrial engineering, supply chain management, decision-making techniques, and fuzzy logic, with extensive international exposure through conference presentations in multiple countries.

Profiles

Scopus

ORCID

Educational Background

Dr. Mehdi Ajalli holds a strong academic background in industrial engineering and management. He earned his B.Sc. in Industrial Engineering, followed by a M.Sc. in Industrial Engineering. He then pursued advanced studies at the University of Tehran, where he obtained his Ph.D. in Industrial Management and subsequently completed his Postdoctoral Research in Industrial Management, further strengthening his expertise in the field.

Professional Experience

Dr. Mehdi Ajalli is currently an Assistant Professor at the Department of Management, Faculty of Management and Accounting, Bu-Ali Sina University, Hamedan, Iran. He is also a recognized member of the National Foundation for Elites and Brilliant Talents of Iran.

Dr. Ajalli has actively contributed to academia and research, particularly in Industrial Engineering, Industrial Management, Supply Chain Management, Decision-Making Techniques, and Fuzzy Logic Applications.

He has published extensively in ScienceDirect, Springer, and high-ranking ISC and Scopus-indexed journals, showcasing significant research contributions in his domain. He has also presented his work at numerous international conferences across Europe and Asia, including Italy, the Netherlands, Bulgaria, Cyprus, Turkey, and Thailand.

Research Interests

  • Supply Chain Management & Logistics Optimization

  • Decision-Making Techniques & Fuzzy Logic Applications

  • Industrial Engineering & Industrial Management

  • Operations Research and Decision Analytics

  • Production & Operations Management

Publications

Conceptual modeling of determining factors in the assessment of sustainability and resilience of the supply chain: a study of rubber industry suppliers in Iran

Year: 2024 | Citation: 2

The optimization model for allocating reward to employees using GAHP and cluster analysis

Year: 2024 | Citation: 2

Conclusion

Dr. Mehdi Ajalli stands out as a leading academician and researcher in industrial management and supply chain optimization. His extensive scholarly contributions, innovation in decision-making methodologies, and recognition by elite institutions make him a deserving recipient of the Best Researcher Award. With continued efforts toward global collaboration and industry integration, his work holds the potential to achieve even greater international acclaim. Dr. Ajalli’s research excellence and dedication to advancing his field set a strong foundation for future achievements and impactful contributions to academia and industry alike.

Jaeseog Na | Supply Chain Management | Best Researcher Award

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Assist. Prof. Dr. Jaeseog na | Supply Chain Management | Best Researcher Award

Assistant professor at Duksung Women’s University | South Korea

Dr. Jaeseog Na is an Assistant Professor of Business Administration at Duksung Women’s University, Seoul, South Korea. His research focuses on empirical operations management, supply chain management, corporate finance in operations, value chain sustainability, and innovation. He has published extensively in high-impact journals such as Production Planning & Control, Engineering Management Journal, Journal of Manufacturing Technology Management, and International Journal of Production Research. Dr. Na’s work explores behavioral and financial factors influencing operations strategy, ESG performance, and organizational resilience.

Profiles

Scopus

ORCID

Google Scholar

Educational Background 

Dr. Jaeseog Na earned his Ph.D. in Management Engineering with a specialization in Operations Strategy and Management Science from the Korea Advanced Institute of Science and Technology (KAIST),where his doctoral research focused on “Behavioral Factors in Operations Management and Corporate Governance” under the supervision of Dr. Bowon Kim. He also holds an M.Sc. in Management Engineering from KAIST,  with a thesis titled “Effects of Operations Factors on M&A in Manufacturing,” also advised by Dr. Bowon Kim. Prior to his graduate studies, he obtained a B.S. degree with a dual major in Electronic and Electrical Engineering and Business Administration from Sungkyunkwan University.

Professional Experience 

Dr. Jaeseog Na is currently an Assistant Professor of Business Administration at Duksung Women’s University in Seoul, South Korea. In this role, he has taught a range of courses including Production & Operations Management, Management Science, Business Analytics (Python-based), Big Data Analysis, and Supply Chain Strategy. Prior to this, he served as a Research Professor at Sogang University and as a Visiting Professor at Sookmyung Women’s University. He also lectured at Duksung Women’s University and Sungkonghoe University, delivering courses in operations and data-driven management. Beyond academia, Dr. Na has led industry projects as Project Manager, notably for the Bank of Korea, focusing on the solar energy supply chain in Chungcheongbuk-do, and for KORON Pharma, where he developed production management solutions based on simulation and line scheduling.

Research Interests

  • Operations Management & Supply Chain Strategy

  • Corporate Finance Factors in Operations & ESG Integration

  • Behavioral Operations & Managerial Overconfidence

  • Value Chain Sustainability & Greenhouse Gas Reduction

  • Innovation & Technological Diversification in Operations

Publications

COO’s overconfidence and the firm’s inventory performance

Year: 2021|Citation: 24

Effects of CEO and COO overconfidence on the firm’s inventory leanness

Year: 2022| Citation : 19

Institutional investment horizon and corporate technological diversification

Year: 2023| Citation: 9

Strategic effects of supply chain inventories on sales performance

Year: 2021| Citation: 6

Effect of customer concentration on firms’ operating performance during the COVID-19 pandemic

Year: 2024 | Citation: 3

Conclusion

Dr. Jaeseog Na’s academic achievements, innovative research contributions, and industry-oriented expertise make him a strong candidate for the Best Researcher Award in Supply Chain Management. His work significantly advances understanding in operations strategy, corporate governance, and sustainability, contributing to both scholarly literature and real-world practices. With a proven track record of impactful publications, successful projects, and dedicated teaching, he exemplifies excellence in academia. Continued global engagement and expansion into cutting-edge research areas will further elevate his influence and contributions. Recognizing Dr. Na with this award would honor a scholar whose work drives meaningful advancements in the field of supply chain management.

Jiaang Hou | Heterogeneous Multi-Agent System | Best Researcher Award

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Mr. Jiaang Hou | Heterogeneous Multi-Agent System | Best Researcher Award

Lecturer at Chongqing College of International Business and Economics | China 

Mr. Jiaang Hou is a Lecturer at Chongqing College of International Business and Economics with a research focus on event-triggered leader-following consensus in multi-agent systems. He holds a master’s degree from Chongqing University of Posts and Telecommunications and has authored multiple research papers in prestigious journals such as Communications in Nonlinear Science and Numerical Simulation and International Journal of Adaptive Control and Signal Processing. His work addresses critical challenges in intelligent cooperative control under complex network environments.

Profiles

Scopus 

Educational Background 

Mr. Jiaang Hou obtained his master’s degree from the School of Computer Science and Technology at Chongqing University of Posts and Telecommunications, specializing in control theory and intelligent systems. His academic training provided a strong foundation in adaptive control, multi-agent systems, and intelligent control strategies.

Professional Experience

Mr. Jiaang Hou is currently a Lecturer at Chongqing College of International Business and Economics (Chongqing Institute of Foreign Trade and Economics). He has been actively involved in teaching courses in computer science and control theory, while also contributing to research in intelligent control of multi-agent systems. His expertise lies in developing advanced event-triggered control mechanisms and consensus algorithms for networked dynamic systems.

Research Interests

His primary research focuses on event-triggered control-based leader-following consensus in multi-intelligent agent systems. He is particularly interested in cooperative-competitive networks, adaptive control strategies, and consensus under communication constraints and time delays.

Publications

Double adaptive event-triggered strategy for leader-following group consensus of heterogeneous multi-agent systems in cooperative-competitive networks

Year: 2025 | Citation: 2

Dynamic event-triggered control for the leader-following consensus of multi-agent systems with input time delay

Year: 2025 | Citation: 2

Conclusion 

Mr. Jiaang Hou is a promising early-career researcher whose work has already contributed to advancing intelligent cooperative control in complex networked systems. His dedication to academic excellence, combined with impactful publications, positions him as a strong candidate for recognition. With continued growth in international engagement, project leadership, and mentorship, he is poised to make significant contributions to the global research community. His current trajectory demonstrates both high potential and a commitment to advancing science and technology.   

Farouk Musa | Corporate Ethics and Governance | Best Researcher Award

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Prof. Farouk Musa | Corporate Ethics and Governance | Best Researcher Award 

Professor at Association of National Accountants of Nigeria University Kwall, Plateau State | Nigeria

Prof. Farouk Musa is an accomplished Nigerian scholar of accounting with extensive teaching, research, and professional practice experience across multiple universities and organizations. With a Ph.D. in Accounting from Bayero University, Kano, he has served in various academic and professional roles, including positions at Ahmadu Bello University, American University of Nigeria, and presently at ANAN University, where he is a Professor. His expertise encompasses accounting research methodology, auditing, public sector reforms, IFRS/IPSAS, and internal control systems. He has consistently contributed to academia, professional training, and policy-oriented research that strengthens the financial management landscape in Nigeria and beyond.

Profiles

Google Scholar

Educational Background

Prof. Farouk Musa has pursued a distinguished academic journey with a strong foundation in accounting and finance. He earned his Ph.D. in Accounting from Bayero University, Kano, following a Master of Science in Accounting and Finance from Ahmadu Bello University, Zaria .His undergraduate studies culminated in a B.Sc. in Accounting from the University of Abuja, Abuja .Prior to his tertiary education.

Professional Experience

Prof. Farouk Musa’s career demonstrates a steady progression from teaching roles to high-ranking academic positions. He began as a Part-Time Teacher at Government Day Secondary School, Inoziomi  and served in the Federal Mortgage Bank of Nigeria, Abuja, during his National Youth Service , where he handled payroll preparation, reconciliations, and accounting processes. His academic teaching career commenced as a Part-Time Lecturer at the University of Abuja  and Kaduna State University .He later joined Northwest University, Kano, as a Full-Time Lecturer  before moving to Ahmadu Bello University, Zaria , where he deepened his teaching and research contributions. He became an Assistant Professor at the American University of Nigeria, Yola . Currently, he serves as a Professor at ANAN University, Kwall, Plateau State , where he continues to play a vital role in advancing accounting education and research.

Research Interests

Prof. Farouk Musa’s research interests span financial reporting, auditing, forensic accounting, internal control systems, public sector accounting reforms, and the implications of international financial reporting standards (IFRS and IPSAS) in emerging economies. He is also engaged in exploring the impact of exchange rate fluctuations on national economies, corporate governance practices, and fraud detection mechanisms. His scholarship contributes to bridging theoretical frameworks with real-world accounting practices in both public and private sector institutions.

Publications

Impact of audit quality and financial performance of quoted cement firms in Nigeria

Year :2014 | Citation : 263

Firm attributes and earnings quality of listed oil and gas companies in Nigeria

Year :2014 | Citation : 106

Electronic banking products and performance of Nigerian listed deposit money banks

Year :2013 | Citation : 87

Ownership structure and earnings management of listed conglomerates in Nigeria

Year :2017 | Citation : 45

Impact of characteristics of firm on quality of financial reporting of quoted industrial goods companies in Nigeria

Year :2019 | Citation : 41

Conclusion

Prof. Farouk Musa stands out as an accomplished Nigerian accounting scholar whose career reflects dedication to research, teaching, and professional service. His contributions to auditing, financial reporting, and governance reforms continue to influence both academic discourse and practice in emerging economies. With his strong educational background, professional expertise, and impactful publications, he is well-positioned for recognition through prestigious academic and professional awards. Strengthening his international collaborations and research diversity will further enhance his scholarly reputation. Overall, Prof. Musa exemplifies academic excellence, leadership, and commitment to advancing the field of accounting.

Ali Raed Alshawawreh | Data analysis | Best Paper Award

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Prof. Dr. Ali Raed Alshawawreh | Data Analysis  | Best Paper Award

Assistant Professor at Balqa Applied University | Jordan 

Dr. Ali Raed Alshawawreh , a Jordanian scholar and researcher, specializes in electronic marketing and digital business transformation. He earned his Doctorate in Economic and Commercial Sciences from the University of Granada, Spain. His academic journey is rooted in business administration and electronic business, which evolved into a research career focused on digital transformation, e-business adoption, big data analytics, and business intelligence in telecommunications. Beyond academia, he has held multiple managerial and leadership positions in Jordan, reflecting a strong combination of academic excellence and practical business experience. He has authored impactful research works and actively participates in advanced methodological training across Europe.

Profiles

ORCID

Google scholar

Educational Background

  • Doctoral Program in Economic and Commercial Sciences, University of Granada, Spain

    • Doctorate in Electronic Marketing

    • Research Line: Electronic Marketing

  • Master’s Degree in Electronic Business, Middle East University – Jordan

  • Bachelor’s Degree in Business Administration, Middle East University – Jordan

Professional Experience

Dr. Ali Raed Alshawawreh has extensive experience in administration, management, and statistical research within diverse sectors in Jordan. He served as Branch Manager at Khaled Abu-Dush for Cars Spare Parts and as Human Resources Manager at Abu Annab Travel, Tourism, Hajj & Umrah. His leadership skills were further reflected through roles as Team Leader and Field Researcher at the Department of Statistics, Jordan, and Team Leader at Pioneer for Logistics Services. He also contributed as an Administrative Assistant at Al-Ziyada Drug Store. His career highlights a balance between academic research, fieldwork, and business leadership, making him a versatile professional.

Research Interests

  • Electronic Marketing & Digital Business Models

  • E-Business Adoption by SMEs

  • Big Data Analytics and Competitive Advantage

  • Business Intelligence Applications in Telecommunications

  • Digital Transformation in Emerging Economies

  • Customer Loyalty and Technology-driven Marketing Strategies

Publications

Measuring digital transformation impact in Jordan: A proposed framework.

Year :2021 | Citation : 32

Factors Influencing E-Business Adoption by Jordanian SMEs.

Year : 2024 | Citation : 1

Impact of Big Data Analytics on Telecom Companies’ Competitive Advantage.

Year : 2024 | Citation : 29

The impact of business intelligence on customer loyalty in telecommunications companies.

Year : 2025 | Citation : 1

Conclusion

Dr. Ali Raed Alshawawreh stands out as a promising and accomplished scholar whose academic excellence and professional versatility make him a strong candidate for recognition. His contributions to digital transformation, e-business, and electronic marketing provide both theoretical depth and practical relevance in today’s evolving business landscape. With a balance of scholarly rigor, leadership experience, and commitment to innovation, he represents the qualities expected of an award-winning researcher. By continuing to expand his international collaborations and research outputs, he is poised to make an even greater impact in academia and industry alike.

 

Vidhya Prakash Rajendran | Computer Science and Engineering | Best Research Article Award

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Mr. Vidhya Prakash Rajendran | Computer Science and Engineering | Best Research Article Award

Research Scholar at Kalasalingam Academy of Research and Education | India   

Mr. Vidhya Prakash Rajendran is an accomplished computer scientist, educator, and researcher with a strong academic foundation and over a decade of experience in teaching, research, and software development. Currently a Lecturer at the University of Technology and Applied Sciences, Oman, he specializes in Cyber-Physical Systems, Quantum Cryptography, and AI-driven secure systems. He has published extensively in high-impact journals and international conferences, and recognition as Best Faculty at UTAS. His work bridges theoretical research with real-world applications, demonstrated by multiple consultancy projects and internal research grants, including AI-powered traffic management systems. With a deep commitment to innovation, interdisciplinary collaboration, and academic excellence, he continues to contribute to the advancement of secure and intelligent computing systems.

Profiles

ORCID 

Education

Mr. Vidhya Prakash Rajendran is currently pursuing a Doctor of Philosophy (Ph.D.) in Computer Science and Engineering at Kalasalingam Academy of Research and Education, India, specializing in Cyber-Physical Systems and Quantum Cryptography. He holds a Master of Engineering (M.E.) in Software Engineering  from Anna University, India, where his research focused on Mobile Ad Hoc Networks (MANETs) and secure routing protocols such as AODV and DSR. He earned his Bachelor of Engineering (B.E.) in Computer Science and Engineering  from Anna University, India, building a strong foundation in network security and data protection. Additionally, he holds a Diploma in Computer Technology from the Department of Technical Education (DoTE), India.

Experience 

Mr. Vidhya Prakash has over 15 years of academic and industry experience in computer science, spanning teaching, research, and software development. He has been serving as a Lecturer in the Engineering Department at the University of Technology and Applied Sciences (UTAS), Sultanate of Oman, where he designs modern curricula, mentors students in computational thinking, and leads interdisciplinary research. Previously, he was an Assistant Professor at R.M.K. Engineering College and Sri Shakthi Institute of Engineering and Technology ,contributing significantly to academic program development, entrepreneurship initiatives, and exam cell coordination.

In the industry, he worked as a PHP Developer at VB Software Solutions ,creating dynamic web applications with modern frameworks and version control practices. Throughout his career, he has also delivered consultancy projects for academic institutions and private organizations, developing feedback systems, inventory management portals, academic tracking tools, and event websites.

Research interest

  • Cyber-Physical Systems – design and optimization of secure, resilient, and intelligent systems integrating physical processes with computational control.

  • Quantum Cryptography – secure communication systems, Quantum Key Distribution (QKD), and defense mechanisms against photon number splitting and other quantum attacks.

  • Network Security – privacy-preserving communication protocols, security in MANETs, and data protection in next-generation networks.

  • Artificial Intelligence Applications – AI-powered speed tracking, intelligent traffic management, and optimization algorithms.

  • IoT Systems – adaptive and secure IoT frameworks for accessibility and automation.

Publications

An Efficient Continuous-Variable Quantum Key Distribution with Parameter Optimization Using Elitist Elk Herd Random Immigrants Optimizer and Adaptive Depthwise Separable Convolutional Neural Network.

Year : 2025

Data Protection and Security Management in the 6G Era: Addressing High Density Cloud Computing Challenges

Year : 2025

Conclusion

Mr. Vidhya Prakash Rajendran’s track record exemplifies the qualities of a top-tier researcher—technical mastery, innovation, and societal impact. His contributions to secure communication, AI applications, and cyber-physical systems position him as a thought leader in his domain. With continued strategic publishing, global collaborations, and outreach, he is poised to achieve even greater recognition in the research community. The Award Committee acknowledges that his achievements align perfectly with the objectives of honoring excellence in research at the International Conference on Strategic Management and Business Strategy. He stands out as a deserving candidate for the Best Research Article Award for his exceptional contributions and ongoing commitment to advancing scientific knowledge.

 

Yongchao Zhu | Technology Strategy | Best Researcher Award

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Dr. Yongchao Zhu | Technology Strategy | Best Researcher Award

Dr. Yongchao Zhu at Shaanxi University of Technology | Jordan

Zhu Yongchao is a lecturer and master’s supervisor at Shaanxi University of Technology, specializing in intelligent fault diagnosis, predictive maintenance, and health monitoring of complex mechanical systems. He holds a doctoral and master’s degree in mechanical engineering from Chongqing University and a bachelor’s degree from Hainan University. With prior industry experience in structural design and process engineering, he has led multiple provincial and national research projects focused on wind turbine and aero-engine performance prediction. Recognized with national scholarships and innovation awards, he continues to advance simulation–test fusion methods and adaptive learning techniques to enhance the reliability and efficiency of high-performance machinery.

Profiles

SCOPUS 
ORCID

Education

Zhu Yongchao has cultivated a strong academic foundation in the field of mechanical engineering. He earned his doctoral degree from Chongqing University, where his research centered on mechanical equipment fault early warning and diagnosis. Prior to this, he completed a master’s degree at the same institution, focusing on the health status prediction of wind power equipment. His academic journey began with a bachelor’s degree in mechanical design, manufacturing, and automation from Hainan University. Throughout his studies, he maintained an impressive academic record and developed a specialized skill set in advanced mechanical systems, predictive analysis, and intelligent diagnostics.

Experience 

Zhu Yongchao currently serves as a lecturer and master’s supervisor at Shaanxi University of Technology, where he engages in research, teaching, student mentorship, and academic service. Before his academic appointment, he worked as a structural design engineer at the Ninth Research Institute of China Electronics Technology Group Corporation, where he contributed to microwave device structural design, process optimization, and automation equipment modeling. Earlier in his career, he served as a gear process engineer at Shaanxi Fast Gear Co., Ltd, focusing on process improvement, quality assurance, and the design of tooling fixtures. His combined industry and academic experiences provide him with a well-rounded perspective on both practical applications and theoretical advancements in mechanical engineering.

Awards & Recognition

Over the course of his career, Zhu Yongchao has earned several distinctions for his research excellence and innovative contributions. He has been invited as a speaker at the National Symposium on Mechanical and Materials Engineering, reflecting his standing in the academic community. His achievements include a national doctoral scholarship and multiple awards in prestigious innovation competitions at the national level. These accolades highlight his ability to combine scientific insight with practical engineering solutions that address real-world challenges.

Skills and Expertise

Zhu Yongchao possesses expertise in intelligent fault diagnosis, predictive maintenance, mechanical system health assessment, and simulation–test integration. His skill set extends to structural design, process optimization, automation equipment modeling, and advanced gearbox transmission systems. He is proficient in applying adaptive learning methods and temporal distribution characterization for condition monitoring, as well as developing predictive models for dynamic service performance in complex mechanical systems. His interdisciplinary capabilities bridge theoretical modeling with applied engineering solutions.

Research Focus

The research focus of Zhu Yongchao lies at the intersection of mechanical fault diagnosis, health monitoring, and predictive maintenance for complex equipment. He works extensively on simulation–test fusion methods to improve the accuracy and reliability of early warning systems for wind turbine gear transmission and aero-engine performance. His projects explore adaptive learning, dynamic performance prediction under unsteady conditions, and multi-level simulation-based verification techniques. Through his work, he aims to advance intelligent machinery systems capable of operating with higher efficiency, reliability, and sustainability in demanding environments such as wind power generation and aerospace applications.

Publications 

Condition monitoring of wind turbine gearbox based on adaptive learning with temporal distribution characterization and matching
Authors: Yongchao Zhu, Changming Zhang, Junli Wang, Jianjun Tan, Ye Zhou, Lei Rao
Journal: Measurement

Operational state assessment of wind turbine gearbox based on long short-term memory networks and fuzzy synthesis
Authors: Zhu Y., Zhu C. et al.
Journal: Renewable Energy

Anomaly detection and condition monitoring of wind turbine gearbox based on LSTM-FS and transfer learning
Authors: Zhu Y., Zhu C. et al.
Journal: Renewable Energy

Fault detection of offshore wind turbine gearbox based on deep adaptive networks considering spatio-temporal fusion
Authors: Zhu Y., Zhu C. et al.
Journal: Renewable Energy

Improvement of reliability and wind power generation based on wind turbine real-time condition assessment
Authors: Zhu Y., Zhu C. et al.
Journal: International Journal of Electrical Power & Energy Systems


Conclusion

Zhu Yongchao is an accomplished mechanical engineering researcher whose career seamlessly blends academic rigor with industrial expertise. His contributions to intelligent early fault warning, predictive maintenance, and advanced condition monitoring have significant implications for renewable energy systems and high-performance mechanical equipment. With a track record of impactful research, recognized achievements, and ongoing leadership in cutting-edge projects, he is well-positioned to make enduring contributions to the fields of mechanical diagnostics and intelligent engineering solutions.