šCurrent Position
Zerong Lyu is currently pursuing a Ph.D. in Business Administration at the School of Management, Lanzhou University, under the supervision of Professor Zhaofu Hong. Located in Lanzhou, China, Zerongās research delves into the intricate dynamics of supply chain management, live-streaming e-commerce, and platform/business ecosystems. Zerong has a deep commitment to advancing research in these areas, contributing significantly to both academic literature and practical applications.
šPublication AchievementsĀ
Journals Published
Zerong Lyu has made significant contributions to the field through his publications. His work has been published in high-impact journals, demonstrating his expertise and ongoing commitment to advancing research in his field: Published Papers: Notable among his publications is the paper on “Product co-design with consumer participation in a service-oriented manufacturing system,” published in the International Journal of Production Research in 2023. This paper highlights the importance of consumer involvement in product design within manufacturing systems. Working Papers: He is currently working on several papers that delve into various aspects of business ecosystems and live-streaming strategies. These papers are under review or in progress, showcasing his active involvement in cutting-edge research
šOngoing ResearchĀ
Zerong is engaged in several research projects that address key challenges in supply chain management and platform ecosystems. His current projects include: Decision Making and Cooperation Mechanism in Platform Ecology: This project, funded by the National Natural Science Foundation of China, investigates the mechanisms behind decision-making and cooperation in product supply chains within platform ecosystems. Operations Management in Remanufacturing Systems: Another project focuses on operations management and environmental inducement schemes for remanufacturing systems, emphasizing social-environmental responsibilities.
š¬Research InterestsĀ
Zerong’s research interests focus on critical aspects of modern business and supply chain management, including: Supply Chain Management: Analyzing the complexities of supply chains, particularly in relation to product co-design and the impact of consumer participation. Live Streaming E-Commerce: Investigating the strategies and economics behind live-streaming platforms and their effect on consumer behavior. Platform/Business Ecosystems: Exploring the competitive and cooperative dynamics within platform-based business ecosystems, with a focus on complementary partners.
šAcademic BackgroundĀ
Zerong Lyuās academic journey began at Chongqing Technology and Business University, where he earned a Bachelor’s degree in Engineering Management in 2017. He then progressed to Lanzhou University, where he completed his M.S. in Enterprise Management in 2021, and is currently pursuing his Ph.D. in Business Administration since September 2021. His academic career is marked by consistent excellence, supported by his academic achievements and the guidance of his supervisor, Professor Zhaofu Hong.
šScholarships and AwardsĀ
Zerong has received several awards in recognition of his academic excellence, including: Outstanding Graduate Student (2023): Awarded by Lanzhou University for his exceptional academic performance and research contributions. Liu Bing Scholarship (2023): This prestigious scholarship further underscores his academic achievements and potential.
šProfessional AssociationsĀ
Zerong is an active member of the Institute of Sustainable Operation and Management System under the Systems Engineering Society of China. His involvement in professional organizations reflects his dedication to staying at the forefront of his field and contributing to broader academic and professional communities.
Ā šTraining & WorkshopsĀ
Zerong has participated in various seminars and workshops, particularly those organized by the School of Management at Lanzhou University. These training sessions have enhanced his expertise in management decision-making and data science, further strengthening his research capabilities.
š¤Oral PresentationsĀ
Zerong has presented his research at numerous prestigious conferences, including: The 12th Production and Operations Management Society-Hong Kong (POMS-HK) Chapter International Conference: Here, he presented his joint work on cross-channel cooperation in ecological chain products, showcasing his research on entrepreneurship and innovation platforms. The 12th Asia Academy of Management Conference (AAOM): His participation in this conference highlights his engagement with international academic communities and his commitment to disseminating his research findings globally.
š§āš¬Tasks Completed as a ResearcherĀ
Throughout his academic career, Zerong has completed numerous research tasks, contributing to his growth as a scholar: Field Research: He has participated in extensive field research, including studies on the entrepreneurship and innovation modes of companies like Royalstar and Gaofan. Book Contributions: Zerong has also contributed to academic literature, participating in the writing of the book “Ecological Mass Entrepreneurship and Innovation,” published by Science Press in 2023.
šSuccess FactorsĀ
Zerongās success can be attributed to his rigorous approach to research, his strong foundation in theoretical and methodological skills, and his active engagement in both academic and professional communities. His dedication to his research interests and his continuous pursuit of knowledge have established him as a promising scholar in the field of business administration.
š§ŖPublications & Laboratory Experience
Zerongās publications and laboratory experiences are a testament to his expertise and dedication to research. His work spans across multiple areas of business and supply chain management, with a particular focus on integrating consumer participation into product co-design and exploring the dynamics of business ecosystems.